Optery vs Incogni – 1 Clear Winner (Tested June 2025)

A good data removal service is hard to choose, especially when choosing between two vendors that largely offer the same thing. Such is the case with Optery vs Incogni. 

On the surface, both have affordable pricing and extensive data broker coverage. However, where one is transparent with everything, the other one is hiding its features behind higher-priced premium tiers.

Join us to learn which one you should go with for the best data removal in the world.

Key takeaways with Optery vs Incogni

• Incogni is an affordable and highly effective data removal service with a simple user interface and automated data removal from a variety of data brokers that also includes unlimited custom requests in its premium plan
• Optery offers one of the best data removal services, with automated opt-outs from over 370 data brokers, custom scans, and personalized reports that are much more expensive than its competitors.
• Both Optery and Incogni have high success rates in terms of data removal, but they differ in coverage, features, and user experience, making the choice dependent on specific user needs.

Optery vs Incogni: Which company is more trustworthy?

Trustworthiness is of paramount consideration when settling on a data removal service. Fortunately, both providers are at the top of the crop in this area, meaning that your choice will likely boil down to pricing and features.

Optery earned commendations for its adept management of private data, offering a transparent view of found profiles and a complimentary tier, which bolsters its credibility.

Through its association with Surfshark, dedication to user privacy, and proficient approach to data removal, Incogni quickly became one of the most recognizable brands in its respective industry. 

Optery overview

Optery is a data removal service that will, without a doubt, help you take full control of your online privacy. Launched in 2020 by Lawrence Gentilello – a tech visionary with a profound track record in data management – Optery helps users eradicate personal data from various data brokers and people search sites. 

Currently located in the tech hub of the San Francisco Bay Area, California (sadly, the US is a member of Five Eyes), Optery has a decent network of sites it can target, but also offers custom removals as a part of its priciest plan. 

Optery pros and cons

Let’s take a look at the pros and cons of choosing Optery as one of your privacy tools:

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Incogni overview

Based in the Netherlands (not a member of FVEY), Incogni is a data removal service employing a team of professionals focused on taking over the reins of your online privacy. 

Through automation, Incogni simplifies the process of removing data from the grasp of a wide network of data brokers, including public and private databases, paid sites, and people search platforms, thus ensuring a thorough sweep of your digital footprint.

Moreover, in its premium plan, Incogni also allows unlimited custom requests, which further extends its reach and provides you with direct assistance from a human privacy expert.

Incogni pros and cons

Let's see what this powerful surface brings to the table:

Optery vs Incogni: Core features overview

To figure out how Optery and Incogni handle your data and keep your privacy safe, it's important to know their main features. Both services have things they're good at, and we want to help you see what makes each of them unique.

Availability

Here's a quick rundown of the availability of Incogni and Optery:

Incogni	Optery
✅United States of America (50 States) ✅European Union ✅United Kingdom of Great Britain and Northern Ireland ✅Canada ️✅Isle of Man ️✅Switzerland ✅Norway ️✅Iceland ️✅Liechtenstein	✅United States of America (50 States ❌European Union (Limited) ❌United Kingdom of Great Britain and Northern Ireland (Limited) ❌Canada ️❌Isle of Man ️❌Switzerland ️❌Norway ️❌Iceland ️❌Liechtenstein

When evaluating the geographical reach of data removal services, it's crucial to consider where each service is legally able to operate. As of now, Optery's services are exclusively available to residents of the United States. They focus on the US market and thus comply with US-specific privacy regulations such as the California Consumer Privacy Act (CCPA).

In contrast, Incogni offers its services to a much broader international audience. Its coverage includes not only the United States and Canada but also extends to the United Kingdom, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and the entirety of the European Union. 

This means Incogni can act on behalf of residents covered by comprehensive data protection laws like the General Data Protection Regulation (GDPR), UK GDPR, and the Personal Information Protection and Electronic Documents Act (PIPEDA).

The difference in geographical coverage between the two vendors is significant. While Optery provides a valuable service for US residents, Incogni's extensive international presence makes it the go-to choice for individuals in multiple countries seeking to manage their online privacy under various data protection laws.

Availability winner: Incogni

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Automated data removal

Automation revolutionized the data removal process, making it more productive and reliable. So, it’s unsurprising that both services offer it as the main selling point.

Optery approaches online privacy with precision, scanning the web for personal details across data broker sites, initiating opt-out requests, and vigilantly monitoring for any resurfacing of information. This all-encompassing method ensures not only the thorough elimination of personal data but also its continued protection. Optery's detailed reports, complete with before-and-after visuals, provide a clear and accountable record of their commitment to maintaining your online priva

On the other side, Incogni harnesses advanced algorithms to anticipate and detect emerging data brokers that may hold your private details. The platform manages all correspondence with data collectors, sending removal requests and permitting users to oversee the progress via the Incogni dashboard.

This ensures that your data remains off the market, with most brokers responding within a week of initial contact. Incogni's transparency is underscored by its routine updates, which keep subscribers informed about the status of their data removals. Even when faced with delays, which can prolong the process up to 45 days, Incogni relentlessly resubmits requests to guarantee the deletion of your data from online records.

While both services present substantial advantages, Incogni distinguishes itself with a focus on user-friendliness, efficiency, and cost-effectiveness. Its clear communication and regular progress updates empower users to actively participate in the data removal process, fostering trust within the privacy community.

Automated data removal winner: Incogni

Learn more about Incogni's data removal techniques here >

Data broker coverage

When it comes to the data broker reach, the scope of coverage is a crucial aspect of any data removal service. Optery boasts an extensive network that encompasses over 375 data brokers, continually striving to broaden its influence and address emerging data collectors. 

Still, there is a tiny snag. Optery doesn’t make the entire network available in the more affordable plans. For instance, the ‘Core’ plan can target only around 111 brokers through automation. Furthermore, while extending the reach on their own, the number of custom requests is limited to around 300. 

By comparison, Incogni not only offers automated removal from over 270 data brokers, but it also has unlimited custom removal requests to target any site you want. 

Plus, Optery is limited to people search sites and marketing data brokers, whereas Incogni is much more capable in this regard:

Incogni	Optery
✅People search sites ✅Marketing data brokers ✅Risk mitigation brokers ️✅Recruitment data brokers ️✅Financial information brokers	✅People search sites ✅Marketing data brokers ❌Risk mitigation brokers ❌Recruitment data brokers ❌Financial information brokers

Data broker coverage winner: Incogni

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User interface and ease of use: Is Optery or Incogni more user-friendly?

Most data removal services are simple, and Incogni and Optery are no exception. 

For instance, Optery features a streamlined dashboard that intuitively guides users through privacy management. The interface is organized to provide a stress-free experience, where monitoring the status of personal data removal is super easy. We can confidently say that even those with a minimal technical background can navigate Optery's system and learn the ins and outs of the solution within a few minutes.

Incogni echoes this philosophy, presenting a platform that is both intuitive and efficient. Its interface with the dashboard as a central point provides a clear overview of the service's progress. For those who require more information, Incogni offers options to delve into more detailed views and closely track the status of data removal requests

All things considered, when it comes to user experience, you’re in good hands, regardless of the provider you choose.

User interface and ease of use winner: Tie

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Custom removal requests

If your information is found on a website that’s outside the scope of a data removal service, you’re in luck, as both providers offer custom requests. 

With Optery, these are available in the ‘Ultimate’ plan. According to company information, custom removals extend the broker network by an additional 580.

Incogni knocks Optery out of the water in regards to custom requests. For starters, this feature is available in the ‘Unlimited’ plan, which costs 50% less than Optery’s offering. Moreover, custom requests are unlimited and can be sent in the first 7 days, while Optery requires an active subscription of 30 days.

Custom removal requests: Incogni

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Reporting

With Optery, users are provided with clear before-and-after documentation, visually charting the removal of their particulars from data brokers' clutches. This level of detail not only demonstrates Optery's effectiveness but also bolsters user confidence in the company’s resolve to safeguard privacy. Users can easily follow the path their data takes from being publicly accessible to securely hidden away.

Recently, Optery implemented the option of detailed AI-generated reports. While useful, the feature works through partnership with OpenAI, meaning it’s not fully private, which is why we suggest you don’t opt in for this if you end up choosing Optery.

Incogni goes for a more streamlined reporting approach. While it adeptly handles the removal of user data from broker sites, it stops short of providing the detailed reports that some users might crave. The absence of such granular reporting positions Incogni as a more straightforward, though less informative, player in the data privacy arena.

Reporting winner: Optery

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Pricing and plans

Data removal services, while amazing, do require a financial investment. Let’s check out Optery’s pricing first:

Duration	Free	Core	Extended	Ultimate
1-year	/	$3.25/month	$12.42/month	$20.79/month
1-month	/	$3.99/month	$14.99/month	$24.99/month

The Core plan is rather affordable. Nonetheless, it does have plenty of limitations, primarily in terms of automated data broker opt-outs, supporting only 110 sites. Purchasing the Extended plan provides more automated opt-outs (275 sites), while the Ultimate plan increases the coverage to 385 websites and unlocks custom requests.

Unfortunately, lower-tiered plans are significantly limited, so you’ll have to move your way up the ladder to get the best results.

Incogni wins in the pricing department, especially because it doesn’t hide the data brokers behind a paywall. 

Duration	Standard	Unlimited	Family	Family Unlimited
1-year	$8.29/month	$14.99/month	$16.49/month	$29.99/month
1-month	$16.58/month	N/A*	$32.98/month	N/A*

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Both services offer free plans that allow you to send out self-service opt-outs and 30-day money-back guarantees to try them out without making a financial commitment beforehand.

Pricing and plans winner: Incogni

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Security measures and privacy policies: Is Optery or Incogni a safer choice?

For privacy-conscious users, Incogni and Optery present appealing cases. For instance, Optery's privacy policy underscores a commitment to user privacy, eschewing the sale of personal information and severing financial connections with data brokers. Users have the autonomy to manage their data, with rights to access or request deletion, reinforcing Optery's dedication to user control.

Similarly, Incogni's privacy policy reflects transparent data handling, including timely data deletion post-service and adherence to legal privacy requirements.

Security measures and privacy policies winner: Tie

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Customer support

When it comes to customer support, the two are pretty much equal, as you can see:

Incogni	Optery
✅24/7 Live Support ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk	✅24/7 Live Support ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk

In addition to comprehensive FAQs and help desks, both providers have a nifty 24/7 live support chat option, which will allow you to resolve any potential issues almost instantly.

Customer support winner: Tie

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Optery vs Incogni: Who wins the data removal duel?

After tallying the scores in each category, Incogni is the overall winner, claiming victory in this privacy-protecting showdown. 

This doesn’t mean that Optery isn’t a quality data removal service, as it has its share of positives. The fact that you’ll have to purchase its more expensive plans to reap the full benefits is a major downside and makes Incogni seem like a more economical choice.

Other data removal guides:

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• Incogni Review
• Optery Review
• DeleteMe Review
• Privacy Bee Review
• Privacy Bee vs Incogni
• Incogni vs DeleteMe
• Optery vs DeleteMe
• How to Delete Your Digital Footprint
• How to Delete Yourself from the Internet
• How to Massively Reduce Junk Email and Spam
• How to Not Get Doxxed
• How to Opt Out of Whitepages
• How to Stop Spam Calls and Robocalls

Optery vs Incogni FAQ