Incogni vs Privacy Bee: 2025 Comparison & Test Results

Incogni and Privacy Bee are among the best data removal services, serving as a beacon of hope for those looking to reclaim their online privacy. However, making the choice between Incogni vs Privacy Bee isn’t easy, which is why we’ll examine which of these services actually provides more value and which one can be misleading in terms of marketing.

	Incogni	Privacy Bee
Website	Incogni.com	PrivacyBee.com
Availability	US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and all of the EU	Primarily serves the US market
Coverage	420+ data brokers	200-400+ (marketed as 910+)
Support	Email and detailed knowledge base, 24/7 live chat	Chatbot, email, and a blog
Price	$7.99/month	$8/month
Annual Price	$95.88	$95
Best Deal	55% Off Coupon >	N/A

Highlights from our Incogni vs Privacy Bee comparison

• Privacy Bee is an effective data removal service with a wide data broker coverage that is only held back by excessive pricing and limited global availability.

• Incogni, in addition to being available outside the US, is very affordable and provides a superb automated process of removing data from brokerages.

• Both Incogni and Privacy Bee include extra tools aimed at strengthening your online privacy.

Privacy Bee vs Incogni: Which company is more trustworthy?

Data removal services often sound too good to be true, so it’s common to see a bunch of searches asking whether Privacy Bee is legit or if Incogni can get the job done. Well, let’s learn a bit more about these companies.

Privacy Bee overview

Established in 2020 and headquartered in the vibrant tech hub of Atlanta (Georgia, United States), Privacy Bee has rapidly solidified its reputation as a trustworthy player in the realm of data removal services. The company is backed by a team of 50-60 skilled professionals dedicated to protecting your personal information.

While there isn’t all that much information on it, thousands of positive reviews from customers (and our own experience) prove that Privacy Bee is trustworthy. 

Privacy Bee pros and cons

Here’s a quick rundown of Privacy Bee’s strengths and weaknesses:

Incogni overview

Incogni, born out of Surfshark and based in the Netherlands (comfortably outside the Five Eyes alliance), was designed to take the grunt work out of data removal. Instead of battling dozens of opt-out forms yourself, it works like your personal privacy cleanup crew — sweeping through people-search sites, public databases, and even those shady paid directories, scrubbing your info from the web while you carry on with life.

Upgrade to the premium plan, and Incogni adds human backup. Unlimited custom requests mean a real privacy specialist steps in for the stubborn cases that automation can’t crack. Think of it like calling in a locksmith when the digital locks just won’t budge.

And for high-stakes roles — judges, executives, social workers — there’s Ironwall by Incogni. This is the service in full body armor, with a dedicated expert who doesn’t just monitor exposures but hunts them down, escalates the tough ones, and even works with law enforcement if needed. Whether it’s for you, your team, or your whole organization, Ironwall turns online privacy into a fortress.

Incogni pros and cons

Let's dive into the advantages and disadvantages of choosing Incogni as your data removal service.

Data removal process: How do Privacy Bee and Incogni remove your data from the internet?

Although the end result from both companies is the same, their data removal methods are slightly different. 

Privacy Bee starts by scanning its database of brokers to see where your information pops up. When it finds a match, it flags the site inside your dashboard so you can decide which removals to pursue. From there, Privacy Bee takes over, sending opt-out requests on your behalf and keeping tabs on whether brokers actually follow through. It’s a mix of visibility and hand-holding, with progress you can watch unfold in real time.

Incogni, on the other hand, takes a two-track approach that goes beyond what most services offer. For people-search sites (the usual suspects like Whitepages), it follows the standard playbook: Scan, match, then request removal.

But when it comes to private-database brokers (the marketing firms and background check companies that don’t publicly share their records), there’s no scanning possible. Instead, Incogni flips the script by sending removal requests proactively to these brokers, using only the bare minimum details to get the job done. It’s more of a “don’t ask, just delete” strategy that keeps things fully automated from start to finish.

In a nutshell: Privacy Bee gives you a front-row seat with some control over the process, while Incogni runs quietly in the background, targeting both public and private data brokers without asking you to lift a finger.

Privacy compliance and regulations: What laws power Privacy Bee and Incogni?

Neither Privacy Bee nor Incogni is firing off requests blindly — they both operate under some of the world's strongest privacy laws. At the core are the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), which give consumers the legal right to demand that data brokers delete their personal information. These frameworks are the backbone of every opt-out request, making sure brokers can’t just shrug and ignore it.

Incogni takes things a step further by also aligning with the UK’s GDPR, Canada’s PIPEDA, and Switzerland’s nFADP. That broader legal reach means users outside the U.S. and EU get the same level of protection.

But here’s where Incogni really stands out: It’s the only data removal service with an independent stamp of approval from Deloitte, one of the “Big Four” auditing firms. Deloitte’s assurance report confirmed that Incogni actually covers 420+ data brokers, has processed more than 245 million removal requests, and keeps the process ongoing by sending fresh requests every 60–90 days. Even better, the audit verified that Incogni has zero ties to data brokers themselves — a crucial point of trust in an industry where shady connections aren’t unheard of.

Privacy Bee and Incogni both rely on global privacy laws to protect users, but Incogni separates itself with independent verification from Deloitte. It’s a rare level of openness that sets a new industry standard.

Incogni vs Privacy Bee: Which service has better features?

The two offer unique tool sets that can help minimize your digital imprint and safeguard your personal information from prying eyes. So, let's delve into the specifics and find out which one has the better features.

Availability

The wide coverage provided by Privacy Bee may lead you to believe it has global coverage, but this sadly isn’t the case, as the company only serves US customers. 

Incogni	Optery
✅United States of America (50 States) ✅European Union ✅United Kingdom of Great Britain and Northern Ireland ✅Canada ️✅Isle of Man ️✅Switzerland ✅Norway ️✅Iceland ️✅Liechtenstein	✅United States of America (50 States ❌European Union (Limited) ❌United Kingdom of Great Britain and Northern Ireland (Limited) ❌Canada ️❌Isle of Man ️❌Switzerland ️❌Norway ️❌Iceland ️❌Liechtenstein

So, if you’re located anywhere else, Incogni is a superior choice as it takes geographic availability more seriously. This service is available in multiple countries, spanning across North America and Europe. 

---

Data broker coverage

Privacy Bee proudly claims to scrub your sensitive data from more than 910 data brokers and people search sites. Despite seeming impressive on the surface, this is pure marketing on the company’s behalf. Multiple third parties have tested these claims and found that the real number is somewhere between 200 and 400.

On the flip side, Incogni covers over 420 data brokers, including people search sites, giving it a slight edge.

It's also worth pointing out that Privacy Bee removes data from marketing brokers and people search sites only, while Incogni covers the full spectrum, as you can see in the table below:

Incogni	Privacy Bee
✅People search sites ✅Marketing data brokers ✅Risk mitigation brokers ✅Recruitment data brokers ✅Financial information brokers	✅People search sites ✅Marketing data brokers ❌Risk mitigation brokers ❌Recruitment data brokers ❌Financial information brokers

---

Automation and efficiency: Is Privacy Bee or Incogni better at removing data?

Privacy Bee takes a mixed approach, combining automation with some manual steps to keep your data trail in check. It gets the job done, but you’ll still need to lend a hand here and there to make sure removals go through.

Incogni, on the other hand, really is privacy on autopilot. It handles the usual suspects (public-database brokers like people search sites) by scanning for your info and firing off removal requests. But where it stands out is with private-database brokers, like marketing firms, which don’t let anyone peek into their records. Since it’s impossible to know if your data is hiding there, Incogni takes the proactive route and sends removal requests upfront, sharing only the bare minimum to get the job done.

The result? While Privacy Bee keeps you involved, Incogni quietly runs in the background and covers more ground with zero extra effort from you.

---

In-depth reporting

Privacy Bee and Incogni offer reports that supply you with more insight into the removal process. However, they vary in the level of overall detail.

Privacy Bee reports include more information in terms of personal data found online, providing even minute insight into the steps taken to remove your data from a variety of sources. Moreover, you also get a full exposure history report, which summarizes previous instances of your data being out there. 

Incogni dedicates all its attention to the removal itself, leaving the reports somewhat barren in comparison. This may be a problem for those who simply want more understanding regarding the entire process.

---

User experience

Both vendors strive to offer user-friendly platforms that streamline online data management.

Privacy Bee boasts a straightforward user interface, simplifying the process of tracking and managing the data removal process. The platform’s dashboard provides a clear overview of users' data privacy status, complete with essential information like the number of blocked trackers, detected data breaches, and removed data brokers.

While Privacy Bee and Incogni clearly value simplicity, Incogni has recently stepped up its game. Instead of burying you in confusing dashboards or tech jargon, it breaks things down into two neat sections: Data brokers and Requests. This makes it easy to see exactly which brokers your data is being removed from, and to track every request along the way. You can even click through to view timelines for each request, giving you a transparent look at how the process unfolds behind the scenes.

Privacy Bee also keeps things user-friendly, but Incogni’s clean layout and added transparency tools make the whole experience feel effortless — like you’re in control without actually having to wrestle with any of the heavy lifting.

---

Additional tools

When it comes to extras for protecting your online privacy, Privacy Bee offers a wide variety of features designed to minimize the risk of identity theft and unwanted data exposure.

To begin with, high praise goes to Privacy Bee’s continuous monitoring and nifty vulnerability scanner that will help identify any weak points in your online presence, so you can proactively address any vulnerabilities. 

Moreover, Privacy Bee provides users with a free browser extension for blocking trackers. It prevents this sneaky software from collecting your private data if you use Chrome or Firefox.

On top of that, Privacy Bee throws in an email inbox scanner to regain control over your contact information, which is currently only available for Gmail users. 

Meanwhile, Incogni keeps things streamlined by automating the heavy lifting — sending out data removal requests to a set list of brokers and letting you track the progress along the way. But it hasn’t stopped there. A new digital footprint checker gives you a clearer view of where your data might be floating around online, plus the option to handle manual opt-outs if you’d like extra control.

And if that’s not enough, Incogni can also be bundled with NordVPN or Surfshark VPN, unlocking an entire suite of privacy tools without pushing the price into “ouch” territory.

---

Security and privacy

When it comes to keeping your data safe, both Privacy Bee and Incogni take privacy seriously — but they go about it in slightly different ways.

Privacy Bee keeps things solid with SSL encryption whenever you transmit sensitive info and follows a strict no-sharing policy with external data brokers, making sure your personal data stays just that — personal.

At the same time, Incogni combines careful data handling with strong encryption and brings in Deloitte for independent assurance, confirming coverage of more than 420 brokers, over 245 million removal requests, and automated follow-ups every 60–90 days, with zero ties to the brokers. This transparency sets a new standard, giving users real peace of mind.

---

Customer support and resources: Who has more helpful customer support?

Having customer support you can rely on is critical, so you’ll be happy to learn that Privacy Bee has your back with more than one way to get in touch. You can talk with its support team through a phone call or simply drop them a message using the contact form on their website.

Privacy Bee also has a helpful chatbot right on their website, making it super convenient to seek assistance. A quick heads-up, though – if you chat with the bot, it may ask for your email address.

Now, the real gem for Privacy Bee subscribers is called ‘Privacy Concierge’. This exclusive support feature lets you tap into expert advice for all your privacy-related questions or concerns.

Furthermore, Privacy Bee offers email support and maintains a lively blog loaded with step-by-step guides. We couldn't find a traditional knowledge base, but the blog served as a handy resource to tackle our issues and concerns.

Now, on the other side of the fence, Incogni takes a more streamlined approach. It offers email support and have a neatly organized knowledgebase that covers all the essential topics, from protecting your privacy to dealing with data brokers. It's worth noting that Incogni doesn't have live chat support.

On the other side of the fence, things are pretty much identical, sans the privacy concierge. Incogni offers a 24/7 live chat, email support, and a neatly organized knowledge base that covers all essential topics. 

Here's a breakdown of the support channels for both providers:

Incogni	Privacy Bee
️✅24/7 Live Support ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk	✅24/7 Live Support ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk

In summary, while both contenders offer helpful support channels, Privacy Bee has a slight edge in this area due to the privacy concierge option.

---

Plans and pricing

Privacy Bee offers three pricing tiers to find the optimal subscription.

Duration	Essentials	Pro	Signature
1-year	$8/month	18/month	$66/month
2-year	$7/month	$14.34/month	$58/month
3-year	$5.95/month	$12/month	$49/month
1-month	$19.00/month	$39/month	N/A

The “Essentials” plan grants you access to the dashboard, one monthly email report, and continuous monitoring. 

The flagship is the “Pro” plan, which introduces all the powerful features we covered in this Privacy Bee review, such as dark web monitoring, mass marketing opt-outs, and others. It also extends the coverage to include 182k custom sites and access to the full broker network. The price is on the steep side, coming in at $18 per month ($197 annually).

Privacy Bee also offers a priority service. The “Signature” plan introduces faster takedowns, hands-on assistance from US-based privacy analysts, extra legal options, and the 24/7/365 SOC Escalation for critical exposures. Unfortunately, such a service will cost $67 per month ($799 annually).

Duration	Standard	Unlimited	Family	Family Unlimited
1-year	$7.99/month	$14.99/month	$15.99/month	$22.99/month
1-month	$15.98/month	N/A*	$31.98/month	N/A*

Duration	Standard	Unlimited	Family	Family Unlimited
1-year	$7.99/month	$14.99/month	$15.99/month	$22.99/month
1-month	$15.98/month	N/A*	$31.98/month	N/A*

Incogni stands out as the more affordable choice, even if you go for the “Unlimited” plan. This option doesn’t just give you unlimited custom removals from nearly any website — it also unlocks access to privacy experts who can step in and handle tricky, time-consuming removals on your behalf.

For families, there’s a plan that covers up to five people under one subscription, making it easy (and cheaper) to protect everyone at once. Every plan comes with a 30-day money-back guarantee, so you can test the waters without any risk. Plus, Incogni even throws in a free exposure scanner, letting you check where your data is floating around online and submit opt-out requests yourself if you prefer.

See all Incogni prices and discounts here >>

---

Incogni vs Privacy Bee: Which one reigns supreme?

After an in-depth exploration of both services, it’s easy to conclude that Incogni is the finer choice.

To start with, it’s available outside the US. Even though Privacy Bee advertises a large data broker network, Incogni, with its automated approach and support for different types of data brokerages, will provide a more thorough cleanup. 

Privacy Bee may have a few additional features, but Incogni is much more affordable, providing way more value for the money. 

All things considered, if you require a top-notch data removal service without busting the bank, you can’t pass on Incogni.osely, you can explore our Privacy Bee review and Incogni review.

Other data removal guides:

• How to Stop Spam Calls and Robocalls
• Best Data Removal Services
• Incogni Review
• Optery Review
• DeleteMe Review
• Privacy Bee Review
• Incogni vs DeleteMe
• Incogni vs Optery
• Optery vs DeleteMe
• How to Delete Your Digital Footprint
• How to Delete Yourself from the Internet
• How to Massively Reduce Junk Email and Spam
• How to Not Get Doxxed
• How to Opt Out of Whitepages

Incogni vs Privacy Bee FAQ