Identity Guard vs LifeLock: Which Performs Best in 2025?

Trying to decide between Identity Guard and LifeLock for identity theft protection? In this detailed comparison, we'll delve into their monitoring capabilities, insurance coverage, and costs to help you find the best option for your needs. By the end, you'll have a clear idea of which service offers the most value.

In today's digital world, identity theft is a growing threat, making these services more essential than ever. With increasing cyber risks, safeguarding your personal information is vital for your financial well-being and peace of mind.

To help you out, we've tested both Identity Guard and LifeLock to provide you with an honest and thorough comparison. Our team has carefully examined their features, tested their ease of use, and evaluated their customer support to ensure you receive reliable and informed insights. Rest assured, we've done the legwork so you can make an informed decision.

	Identity Guard	LifeLock
Website	IdentityGuard.com	LifeLock.Norton.com
Pricing	$6.67 – $23.99/month	$7.50 – $32.99/month
Money-back guarantee	60 days	60 days
3-bureau credit monitoring	1-bureau or 3-bureau (Experian, TransUnion, and Equifax) with top-tier plans	1-bureau (Equifax) or 3-bureau (Experian, TransUnion, and Equifax) with premium plans
24/7 customer support	Yes (for identity theft emergencies)	Yes
Identity theft insurance	Up to $1 million	Up to $3 million
Best deal	40% Off Coupon >	52% Off Coupon >

Key takeaways from Identity Guard and LifeLock comparison

• Identity Guard and LifeLock both bring unique features to the table when it comes to identity theft protection. Identity Guard uses IBM’s Watson AI, while LifeLock leverages Norton 360 antivirus to keep you safe.

• If you have a family, Identity Guard might be more appealing with its inclusive family plans and consistent pricing. On the other hand, LifeLock offers more extensive insurance coverage but be prepared for higher prices after the first year.

• Both services provide thorough monitoring and alert systems. However, Identity Guard’s AI-driven approach and family coverage give it a slight edge in overall value and accessibility.

• To snag the best deals and discounts on Identity Guard and LifeLock, don’t forget to check out our latest offers and promotions. See Identity Guard deals here. And then there are LifeLock deals here.

How to select the right identity theft protection service: Identity Guard vs LifeLock

To help you make an informed decision, let’s quickly outline the essential factors to consider before comparing Identity Guard and LifeLock:

1. Monitoring: Both Identity Guard and LifeLock keep an eye on key data points to detect any signs of identity theft. They monitor public records, credit files, and even the dark web to spot any compromise of your personal information. This thorough surveillance acts as an early warning system, helping you catch threats before they become bigger problems.

2. Protection: These services offer more than just monitoring. They include essential privacy tools like antivirus software, secure browsing via VPNs, and spam call blocking. They also help remove your personal info from data brokers and other risky online spots, lowering the chances of identity theft.

3. Notifications: Timely alerts are key to minimizing the damage from identity fraud. Both Identity Guard and LifeLock send out fraud alerts to notify you of any suspicious activity, so you can act quickly to protect yourself.

4. Resolution: If identity theft does happen, both services provide dedicated support to guide you through the resolution process. They offer insurance to cover eligible expenses and losses, ensuring you have the financial backup to recover from the incident.

Let’s quickly look at how Identity Guard and LifeLock stack up to determine the best fit for your identity theft protection needs.

Identity Guard vs LifeLock: Side-by-side comparison

Let's take a look at how Identity Guard and LifeLock compare to help you decide which service best meets your identity protection needs. Here's an overview of their key features:

	Identity Guard	LifeLock
Pricing	$6.67 – $23.99/month	$7.50 – $32.99/month
Family-focused plans and features	Yes (but no parental controls)	Yes
3-bureau credit monitoring and reports	1-bureau or 3-bureau (Experian, TransUnion, and Equifax) with top-tier plans	1-bureau (Equifax) or 3-bureau (Experian, TransUnion, and Equifax) with premium plans
Dark web monitoring and alerts	Yes	Yes
Identity theft insurance	Up to $1 million	Yes
Social media account alerts	Yes	Yes
Credit lock	Yes	Yes
Lost wallet remediation	Yes	Yes
Antivirus and VPN	No	Yes but as an add-on for an extra fee
Password manager	Yes	Yes
24/7 customer support	Yes (for identity theft emergencies)	Yes
Best deal	40% Off Coupon >	52% Off Coupon >

Identity Guard vs LifeLock: Which company is more trustworthy?

When choosing identity theft protection services, it's crucial to evaluate the company's credibility, user base, and compliance with industry standards.

Let's delve into the specifics of our two contenders.

Identity Guard overview

Since its inception in 1996, Identity Guard has established itself as a prominent figure in the identity theft protection services industry, now operating under the umbrella of Aura. With a history spanning decades, it has built a reputation and garnered the trust of its clients through a steadfast commitment to safeguarding digital identities.

While Identity Guard generally receives positive feedback, some users have reported issues with cancellation and customer service, which are common in this industry. On Trustpilot, it has a 4.1 rating from 4,468 reviews, but 10% of users gave it one star due to difficulties with cancelation process and unexpected auto-renewals.

Identity Guard pros and cons

Just like Aura and IdentityIQ, Identity Guard has its own set of pros and cons that are worth considering. Here’s a closer look at what makes Identity Guard stand out and where it might fall short:

Now, let’s shift our focus to LifeLock.

LifeLock overview

Emerging from the desert of Tempe, Arizona, LifeLock has been a beacon of identity protection since 2005. With the might of Norton at its side, LifeLock promises a fortified defense against the onslaught of digital threats. It keeps a vigilant eye on your credit reports and scours the dark web for any signs of your personal data. If something seems amiss, LifeLock is quick to send you an alert.

Today, LifeLock maintains a robust Trustpilot score of 4.6, indicating a strong reputation among users. However, approximately 9% of reviewers have expressed dissatisfaction, awarding it the lowest rating. These critical voices point out issues with ID theft alert management, occasional technical problems, and less-than-ideal customer service experiences, including false alarms.

Despite some user complaints, LifeLock remains a strong contender in digital safety with numerous awards and a comprehensive suite of security features.

LifeLock pros and cons

Like in our Aura and LifeLock matchup, let’s now take a closer look at the pros and cons of choosing LifeLock for your online privacy protection:

Is Identity Guard or LifeLock more trustworthy?

Both Identity Guard and LifeLock are reputable identity theft protection services. Despite some user complaints, both services are committed to protecting identities, offering reliable support and extensive insurance coverage to help recover from identity theft incidents.

Trustworthiness winner: Tie

Availability and insurance coverage: Does Identity Guard or LifeLock offer more comprehensive protection?

When it comes to availability and insurance coverage, both Identity Guard and LifeLock offer robust protection against identity theft. Identity Guard’s “Total” and “Ultra” plans thoroughly monitor credit scores and reports from all three major credit bureaus.

On the other hand, LifeLock stands out with insurance coverage that can reach up to $3 million for their highest-tier plan. However, the $1 million coverage mainly covers costs for lawyers and experts, while reimbursement for stolen funds and personal expenses starts at $25,000, depending on the plan. This tiered approach offers flexibility but requires careful consideration to choose the right plan for your needs.

LifeLock’s system supports both Windows and macOS, and its Norton Safe Web browser extension works with Google Chrome, Mozilla Firefox, and Microsoft Edge. Both services offer mobile apps for Android and iOS, making it easy to manage your protection on the go. Meanwhile, Identity Guard provides access via browser and mobile apps, making it convenient for quick checks and immediate alerts. For detailed management, the desktop version of Identity Guard is the preferred choice.

Availability and insurance coverage winner: Tie

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Core identity protection capabilities: Who wins Identity Guard and LifeLock face-off?

When it comes to protecting your identity, both Identity Guard and LifeLock have their strengths. Each service covers features like credit monitoring, dark web surveillance, and bank account security.

Let's dive into their credit monitoring services first.

Credit monitoring across the bureaus

	Identity Guard	LifeLock
What does credit monitoring include?	– Three-bureau credit monitoring – Monthly credit reports and daily updates – Credit lock – Credit freezes for full protection	– Three-bureau credit monitoring – Monthly Equifax credit score updates – Experian credit lock
	See coverage details >	See coverage details >

Regarding credit monitoring, we've found that both LifeLock and Identity Guard have unique strengths. LifeLock’s “Advantage” plan lets you lock your TransUnion credit file, which is a great way to keep unauthorized people out. But if you want to watch all three credit bureaus, Identity Guard’s “Total” plan is the way to go. It gives you a full view of your credit status.

For the most detailed monitoring, Identity Guard’s “Ultra” and LifeLock’s “Ultimate” Plus plans are the best bets. These plans offer annual reports from all three major bureaus, so nothing slips through the cracks. We also like that Identity Guard's “Ultra” plan gives you monthly credit score updates from Equifax and an Experian credit lock for added security. And the alerts for suspicious activity are super handy, coming through email, text, or phone, so you can act quickly.

If you’re on a budget, it’s good to know that Identity Guard's “Value” plan doesn’t include credit monitoring. In contrast, even LifeLock’s lower-tier plans offer some level of monitoring, though it's limited to one bureau.

With LifeLock, you get monthly credit reports and daily score updates from all three major bureaus if you go for the top-tier plan. Plus, you can lock your TransUnion file whenever you want, which is pretty convenient for controlling who gets to see your credit info.

Credit monitoring winner: LifeLock

Dark web surveillance

Exploring the dark web might sound like something out of a spy movie, but when it comes to identity protection, it’s a real battleground. Both Identity Guard and LifeLock do a fantastic job of keeping an eye on this shadowy part of the internet for us.

Identity Guard uses AI to search the dark web for any trace of our sensitive info. It's always on alert for our SSNs, credit card details, or health insurance IDs. If anything suspicious pops up, we get immediate alerts and practical advice on what to do next. This feature is included in all their plans, and it’s powered by IBM Watson, ensuring thorough and reliable monitoring.

LifeLock also dives into the dark web, looking for signs that our data might be compromised. One of the standout features we love is how quickly LifeLock sends alerts if our information is found. This extra layer of security is very reassuring, especially since the dark web is such a risky place.

Dark web surveillance winner: Tie

Financial and investment account safeguards

Protecting our financial and investment accounts from identity thieves is crucial, and both LifeLock and Identity Guard offer strong defenses.

LifeLock:

• Sends alerts for unauthorized utility accounts and phone takeover attempts.

• Offers up to $3 million in total insurance coverage, including stolen funds reimbursement.

• Monitors transactions in credit, checking, and savings accounts, plus 401(K) investments.

• The “Ultimate Plus” plan covers up to $1 million in identity theft losses, including personal expenses and legal costs.

• Lower-tier plans provide $25,000 to $100,000 coverage for stolen funds and personal expenses.

Identity Guard:

• The “Ultra” plan alerts us to suspicious transactions across various accounts.

• Provides a $1 million insurance policy focused on restoration services.

• All plans offer up to $1 million in identity theft insurance for legal fees, lost wages, and other expenses.

• The “Ultra” plan includes white glove fraud resolution services, where a specialist handles most recovery work.

For consistent coverage across all plan levels, Aura is another option worth considering, as they offer $1 million for stolen funds and legal expenses in every plan.

Account safeguards winner: Tie

Activity alerts

Being alerted to unusual account activity is crucial in the battle against identity theft. Both Identity Guard and LifeLock excel in this area, promptly notifying you of any suspicious movements on your bank and investment accounts, changes to your Social Security number (SSN), address updates, and unexpected liens on your home title.

LifeLock’s vigilant security monitoring system is designed to detect potential identity misuse early on. It keeps a close watch over your data, including your SSN and credit card information, as well as monitoring your investment accounts. LifeLock's alerts are swift and can make a significant difference in mitigating potential damage from identity theft.

Meanwhile, Identity Guard’s high-risk transaction monitoring acts like having a dedicated lookout for your finances. It alerts you to any unauthorized activities and allows you to customize how you receive alerts, whether through real-time text messages or emails. This flexibility ensures you stay informed and can take immediate action, no matter where you are.

Activity alerts winner: Identity Guard

Which service has better core identity protection features?

When it comes to core identity protection, both Identity Guard and LifeLock really shine. Both services offer solid protection and timely alerts, so in our experience, they’re equally strong choices.

Core identity protection feature winner: Tie

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Additional digital defenses: Who offers better extras?

In the world of digital security, Identity Guard and LifeLock arm their users with a robust array of extra defenses. Identity Guard employs advanced AI to enhance surveillance, while LifeLock benefits from Norton’s expertise in device security. These services go beyond simple identity monitoring, providing comprehensive protective suites to ensure your digital safety is always covered.

Address and public records monitoring

Keeping a close watch on your public records and address changes is crucial in the battle against identity theft. Identity Guard and LifeLock are diligent in monitoring public records for any suspicious alterations, such as changes to your home address, which can be a red flag for potential fraudsters attempting to redirect your mail.

LifeLock's “Ultimate Plus” plan goes the extra mile with home title monitoring and sex offender registry reports, adding layers of protection. Similarly, Identity Guard's Ultra plan includes USPS address change monitoring to enhance its surveillance efforts.

Social media monitoring

When it comes to social media monitoring, Identity Guard and LifeLock have got your back. They both keep a close watch over your social accounts to catch any signs of trouble that could threaten your identity. Identity Guard is especially handy with its focus on spotting cyberbullying and impersonation attempts. It’s been pretty reassuring to have their alerts popping up whenever something fishy happens on my social feeds. They cover platforms like Facebook, Instagram, and Twitter, YouTube and TikTok which is super helpful in keeping tabs on all angles of my online presence.

Safe browsing extension

Identity Guard's Safe Browsing extension is a powerful tool for enhancing online security. After a simple installation and login process, it immediately fortifies our browsing experience. The extension excels in blocking phishing attempts and automatically upgrades connections to HTTPS for encrypted data transmission. It's also effective at blocking ads and malvertisements, boosting browsing speed, and minimizing exposure to harmful content.

Moreover, the extension proactively blocks Flash content, known for its vulnerability to malware. It enhances privacy by eliminating trackers that monitor online activities, safeguarding personal data from unauthorized collection. Identity Guard goes further by offering a social privacy manager to secure social media accounts and a privacy checker to remove personal information from online databases, reducing the risk of identity exploitation.

Secure VPN service and antivirus software (as part of Norton security suite)

In the world of digital security, having a secure VPN and strong antivirus software is like having an impenetrable shield and a sharp sword.

We've been using LifeLock, which is powered by Norton, and it offers a secure VPN and antivirus software that really puts our minds at ease. This combo keeps our data encrypted and our devices safe from threats. The VPN masks our IP address and protects our online activities, while Norton’s antivirus scans for and eliminates malware, giving us solid protection.

On the other hand, Identity Guard might not have direct cybersecurity tools like LifeLock, but it excels in predictive risk management and real-time alerts. For those looking to boost their digital defenses even further, pairing LifeLock with Norton 360 can provide proactive protection against various threats, including malware that can steal your identity. However, it's important to note that Norton 360 comes with additional costs.

Password manager

Both Identity Guard and LifeLock understand the importance of managing passwords, offering password managers with their services. LifeLock, integrated with Norton, provides a secure vault for storing passwords. It automatically generates strong passwords and includes autofill, making it easy to maintain unique passwords for all your accounts.

Identity Guard’s password manager is straightforward and user-friendly. It securely stores and manages passwords, protecting your credentials from unauthorized access. This tool is included in all plans, adding significant value for anyone needing an easy way to handle password management.

Two-factor authentication

Two-factor authentication (2FA) is essential for preventing identity theft. Both Identity Guard and LifeLock offer 2FA to enhance security. LifeLock, integrated with Norton, adds an extra verification step, like a code sent to your mobile device, to reduce the risk of unauthorized access.

Identity Guard also employs 2FA, requiring an additional step to keep your account secure even if your password is compromised. This extra layer of protection shows Identity Guard’s dedication to safeguarding your digital identity.

Who offers better extra features?

In the contest of additional digital defenses, both Identity Guard and LifeLock bring strong tools to the table. LifeLock, with its Norton-powered VPN, antivirus software, and password manager, offers a solid suite of cybersecurity features.

Identity Guard, while lacking direct cybersecurity tools, excels with its AI-driven monitoring, predictive risk management, and simple password manager.

Additional digital defenses winner: LifeLock

See all LifeLock features here >

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Ease of use and support: Is Identity Guard or LifeLock more user-friendly?

Navigating the world of identity theft protection services can be complex. Identity Guard and LifeLock both offer robust security features, but the true measure is in their user experience. We’ve tested these services to provide you with insights into which one offers a smoother path to safeguarding your identity.

Let’s dive in and see what sets them apart.

Signing up and setting up your protection

Getting started with LifeLock is straightforward. You enter personal information like your name, SSN, birthdate, address, phone number, and email, then provide your credit card details and agree to the terms. Next, you add the accounts you want LifeLock to monitor, from social media to bank accounts. The setup time varies based on how many accounts you want to protect.

After setting a secure password and entering your billing details, you access the LifeLock dashboard to manage settings and view alerts. The user-friendly dashboard and guided setup process make it easy to get started and stay protected.

Setting up Identity Guard is also a breeze. The intuitive interface guides you through the process. After selecting your plan, you create a password and provide essential details like your email, name, address, phone number, date of birth, and SSN. Helpful popups explain why each piece of information is needed, making it straightforward.

You’ll enter a payment method during signup. Once done, your account is set up in under a minute. Log in with your email and password, and you’ll see a quick overview of the service. Since Identity Guard is cloud-based, no downloads are necessary; everything runs smoothly in your browser.

Navigating your dashboard and apps

Once you're set up, the dashboard becomes your control center for monitoring and managing your protection.

We've found Identity Guard's dashboard to be incredibly user-friendly, with clickable icons and drop-down menus that make navigation a breeze. The top menu includes sections like “Dashboard,” “Alerts,” “Watchlist,” “Credit,” “Financial,” “Privacy,” and “Resources.” We especially like the quick access to tools like alerts, credit scores, reports, home title monitoring, and security freeze. The desktop version gives a comprehensive view, while the mobile app is perfect for quick checks and alerts on the go.

LifeLock's interface is also impressive, with an elegant and intuitive dashboard that presents crucial information at a glance. You can easily check your credit score, monitor alerts, and see your identity lock status. The top tabs provide quick access to important sections like alerts, credit scores, identity lock, transactions, ID restoration, and monitored info. We’ve found LifeLock’s mobile apps for Android and iOS to be super helpful, making it easy to manage your account and get instant alerts wherever you are.

However, choosing between the LifeLock for Norton360 and LifeLock ID Theft Protection apps can be a bit confusing. Once logged in, though, both apps are straightforward and easy to navigate.

Customer support and self-help resources

When you find yourself needing help, having reliable customer support can make a huge difference. LifeLock offers around-the-clock support, ready to assist whenever you need it. Meanwhile, Identity Guard's US-based case managers are experts in tackling fraud issues.

We’ve had positive experiences with Identity Guard’s support team. You can reach them at 1-833-692-2187 or by emailing customercare@identityguard.com. During our tests, we found their representatives helpful and friendly, and their contact details are easy to find on their website. They’re available during business hours and weekday evenings, with 24/7 emergency support for identity theft issues. While they don’t have live chat, calling or emailing gets you quick assistance.

LifeLock also offers 24/7 support via phone and live chat. We’ve found their support team responsive and knowledgeable, though they tend to focus more on Norton’s antivirus products than on LifeLock’s identity services. All LifeLock plans include 24/7 support, and they provide a blog with helpful articles and FAQs for self-help.

So, which service offers a better user experience?

Both Identity Guard and LifeLock shine in user experience and support, each with distinct strengths that cater to different needs. While Identity Guard excels in app navigation, LifeLock's superior support ensures quick resolutions to any issues. Ultimately, both services offer reliable options depending on your specific preferences and requirements.

Ease of use and support winner: Tie

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Financial health: Who offers more helpful credit reports and scores?

LifeLock's top-tier plan shines with its robust credit monitoring. It provides monthly credit reports and daily updates from all three major credit bureaus, which has been invaluable for keeping a close watch on our financial status.

On the other hand, Identity Guard's “Ultra” plan offers a thorough annual credit report from all three bureaus, offering a comprehensive snapshot of our credit health. Choosing between them boils down to whether you prefer frequent updates or a detailed annual review to safeguard your financial well-being.

Financial health winner: Tie

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Security and privacy: Is Identity Guard or LifeLock a safer choice?

When it comes to keeping our online lives private and secure, both Identity Guard and LifeLock offer impressive defenses against digital threats. Identity Guard uses IBM Watson’s AI for predictive insights and features like a safe browsing extension and password manager to protect against phishing and malware. Their commitment to strong encryption, regular security checks, and multi-factor authentication gives us peace of mind about our digital identities.

LifeLock provides additional security with Norton Secure VPN and comprehensive device protection across different platforms. They’ve significantly improved their security practices, including robust multi-factor authentication and regular audits. It’s worth noting that both services may share some personal data as required by law, but they prioritize protecting data through advanced encryption and strict security protocols.

In the end, the choice between Identity Guard and LifeLock depends on whether you prefer AI-driven insights and extensive online protection or VPN-powered privacy and broad device security.

Security and privacy winner: Tie

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Plans and pricing: Does Identity Guard or LifeLock offer greater value for money?

When it comes to choosing the right plan, Identity Guard offers a variety of options to fit different needs and budgets.

Here’s a quick look at their individual plans:

• Value: $6.67 per month. This plan provides basic identity theft protection, including dark web surveillance and high-risk transaction alerts. It's a great starter option for those new to identity protection.

• Total: $16.67 per month. This plan offers more comprehensive protection, including credit monitoring, dark web surveillance, high-risk transaction alerts, and social media account monitoring. It's ideal for those looking for more robust coverage.

• Ultra: $25.00 per month. This top-tier plan includes everything from the “Total” plan plus enhanced fraud resolution services and regular credit score updates. Perfect for those who want the highest level of protection and peace of mind.

For families, Identity Guard offers plans ranging from $10 to $23.99 per month, covering up to five adults and any number of children. These family plans ensure everyone in your household is protected, making them a great choice for families wanting to keep their identities safe.

Their 60-day money-back guarantee for annual plans purchased through their website gives you peace of mind to try the service risk-free.

See all Identity Guard prices and deals here >

As you can see below, LifeLock’s plans also cater to a variety of needs and budgets.

Here’s a simple breakdown:

• Standard: $7.50/month for the first year (then $12.49/month). Includes up to $25,000 in stolen funds reimbursement, $1 million for legal costs, and US-based identity restoration. Great for essential identity protection.

• Advantage: $14.99/month for the first year (then $20.83/month). Offers up to $100,000 in stolen funds reimbursement and personal expense compensation, plus $1 million for legal costs. Ideal for those seeking more comprehensive coverage.

• Ultimate Plus: $19.99/month for the first year (then $29.15/month). Provides up to $1 million in stolen funds reimbursement and personal expenses, with three-bureau credit monitoring. Best for those wanting maximum protection.

While LifeLock doesn’t offer a free trial, they do have a 60-day money-back guarantee on annual plans, so you can try it without a long-term commitment.

See all LifeLock pricing and deals here >

When it comes to plans and pricing, Identity Guard offers a more balanced and cost-effective selection. With clear pricing and comprehensive features across all tiers, it provides excellent value without the steep price increases seen with some competitors.

Plans and pricing winner: Identity Guard

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Wrap-up: Who claims victory?

After diving into Identity Guard and LifeLock, here’s our take on how they stack up:

1. Trustworthiness: Tie

2. Availability and insurance: Tie

3. Core identity protection capabilities: Tie

4. Additional digital defenses: LifeLock

5. Ease of use and support: Tie

6. Financial health reports: Tie

7. Security and privacy: Tie

8. Plans and pricing: Identity Guard

Both Identity Guard and LifeLock offer top-notch identity protection, each with its unique strengths. Identity Guard shines with its AI-driven monitoring and budget-friendly plans, perfect for families or those who want solid coverage without fuss. Meanwhile, LifeLock, with its Norton 360 integration, provides customizable plans and strong additional digital defenses, great for users wanting tailored protection.

Identity Guard’s straightforward pricing is a plus, but LifeLock’s extensive insurance and extra digital tools are hard to beat. In the end, both services are reliable and effective – your choice depends on what you prioritize in identity protection.

And if you’re looking for a blend of both, Aura is worth considering. It offers a comprehensive suite of identity protection and cybersecurity features, making it a strong contender in the market.

See our Aura review here.

Identity theft protection comparison guides on CyberInsider:

• Aura vs LifeLock
• Aura vs Experian IdentityWorks
• IDShield vs Aura
• Aura vs McAfee
• LifeLock vs IDShield
• Aura vs Incogni
• Aura vs IdentityIQ
• Aura vs IDShield
• Identity Guard vs Aura
• LifeLock vs Experian Identity Works

Identity Guard vs LifeLock FAQ

What's the main difference between LifeLock and Identity Guard?

The main difference lies in their approach to identity protection. LifeLock leverages Norton 360 antivirus for enhanced device security, while Identity Guard uses IBM’s Watson AI for advanced identity monitoring. LifeLock offers more extensive insurance coverage, whereas Identity Guard provides budget-friendly family plans and consistent pricing.

Do Identity Guard and LifeLock provide three-bureau credit monitoring?

Yes, both Identity Guard and LifeLock offer three-bureau credit monitoring, but it depends on the plan you choose. Identity Guard’s “Total” and “Ultra” plans include this feature, while LifeLock provides it with their “Ultimate Plus” plan.

Which service has better mobile app functionality for on-the-go monitoring?

Both Identity Guard and LifeLock offer robust mobile apps for on-the-go monitoring. LifeLock’s app is integrated with Norton’s security suite, providing a comprehensive security experience. Identity Guard’s app is user-friendly and provides quick access to alerts and monitoring tools, making it equally effective for mobile use.

Is Identity Guard trustworthy?

Yes, we consider Identity Guard trustworthy. Since its inception in 1996, Identity Guard has built a solid reputation in the identity theft protection industry. It operates under the umbrella of Aura and uses advanced AI technology to provide reliable identity monitoring and protection services.

This Identity Guard vs LifeLock comparison guide was last updated on April 9, 2025.