
Securing your digital footprint is an essential step toward maintaining your online privacy and peace of mind, which is something you can fully achieve with the best data removal services.
While these solutions are effective, they come with different sets of features, pricing, and ease-of-use, so making the right choice can be tricky. That’s where we enter the picture to clarify the key differences and share our recommendations for top-notch data removal.
Let's kick things off!
5 best data removal services: A quick overview
In an era where privacy is paramount, a bunch of data removal services have emerged to meet the growing demand.
Let's take a quick look at some of the top players in the field:
1. Incogni – Developed by the team behind the noteworthy VPN service Surfshark, Incogni is a simple-to-use solution that focuses on efficient data removal across a wide network of platforms (55% off discount with the code “INSIDER55” ) |
2. DeleteMe – A popular choice that offers a wide variety of features and services designed to protect your privacy and keep your personal data away from data brokers and people search sites. |
3. Optery – A comprehensive tool that prioritizes the secure erasure of data from various databases, helping users regain control of their online information. |
4. Privacy Bee – Known for its robust digital footprint cleanup, Privacy Bee goes the extra mile to ensure your data is not only removed but also remains off data brokerage sites. |
5. Hello Privacy – A user-friendly tool that offers plans to meet the needs of both individuals and businesses. |
Key Takeaways
Data removal services are a go-to solution to help keep your privacy intact and lower the risk of identity theft.
- While removing your private data from the internet manually is possible, it simply requires too much effort, making the best data removal services a must if you want to remove your data at an affordable price.
When picking a data removal service, don't forget to consider how effective it is, its security measures, its pricing, and how helpful its customer support is.
What are data removal tools and services?
Data removal tools and services are the knights in shining armor of the digital world, there to help you regain control over your personal information.
They work around the clock, scanning the internet for your personal details, reaching out to websites and databases that have your information, and requesting its removal.
All of this happens with one goal – actively protecting your privacy and drastically reducing the risk of identity theft.However, it's important to remember that these services, though helpful, can't promise absolute privacy or security.
For instance, they may not cover some websites and databases, like pesky social media accounts. Despite their best efforts, some of your details might still be accessible online.
What are data brokers and how do they get my personal information?
Data brokers are the unseen players in the online world, collecting, analyzing, and selling your personal information without your consent. They gather bits and pieces from various sources, including public records and social media accounts.
These companies can then use this information for targeted advertising, recruitment, financial information brokerage, and even people finder sites.
To protect yourself from these data-hungry dealers, you can use a combination of data removal services and DIY techniques, such as:
- Contacting data brokers directly
- Adjusting your social media privacy settings
- Employing browser extensions and privacy tools
- Using privacy-focused web search engines
By taking control of your online presence, you can minimize the impact of data brokers on your life and reduce the risk of identity theft.
What is the best data removal tool?
All the services we'll mention today have their strong sides and limitations, with the title of the best one going to the one that suits your needs and fits your budget.
Here's a quick comparison:
Provider | Coverage | Availability | Extra features | Price |
Incogni | 210+ | US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and all of the EU | Detailed view of data brokers being contacted and request status, automatic repeat requests | $7.46/mo |
DeleteMe | 750+ | US, Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, the Netherlands, Singapore, UK | Email and phone masking, detailed privacy reports, custom removal requests | $10.75/mo annually $8.71/mo bi-annually |
Optery | 270+ | US-only | Free tier available | $3.99/mo |
Privacy Bee | 350+ | US-only | Powerful browser extension and a free risk assessment | $8/mo annually |
Hello Privacy | 50 | US-only | Free scan, minimal data collection | $13.39/mo |
1. Incogni – User-friendly and effective data removal service

Price | $8.29/mo (billed annually |
Coverage | 210+ |
Availability | US, Canada, Europe |
Deal | 55% off with code “INSIDER55” |
Incogni is a data removal service built from the ground up by the team behind Surfshark, a popular VPN service. It offers an efficient and user-friendly way to regain control over your personal information online.

Incogni works around the clock to remove your information from hundreds of online databases. But it doesn't stop there. It also monitors data brokers to ensure your information stays off these databases, giving you peace of mind.
Plans and pricing
Incogni offers multiple subscription plans, billed annually or monthly, and a family plan that allows you to add up to five people to one subscription. Moreover, all plans include a 30-day money-back guarantee, so you can test the service stress-free.
Duration | Standard | Unlimited | Family | Family Unlimited |
---|---|---|---|---|
1-year | $8.29/month | $14.99/month | $16.49/month | $29.99/month |
1-month | $16.58/month | N/A* | $32.98/month | N/A* |
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Incogni does have one drawback, as it doesn't provide detailed reports on the personal information discovered during the data removal process. This could leave some users wishing for more transparency and insight into the specific data that the service handles.
In conclusion, if you're looking for a user-friendly and comprehensive data removal service backed by a reputable team, Incogni is a solid choice.
Pros +
30-day money-back guarantee
Simple sign-up process
Intuitive interface
Removes user data from hundreds of online databases
Fast removals
- Weekly updates on data removal
Affordable pricing
- Repeat removal requests
- 24/7 live chat
Cons –
Lacks in-depth reports
No free trial
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2. DeleteMe – Ideal choice for comprehensive privacy reports and cool extra features

Price | $10.75/month |
Coverage | 750+ |
Availability | US, Canada, parts of Europe, Australia, Brazil, Signapore |
Deal | 20% off DeleteMe here >> |
DeleteMe, with its team of privacy experts, works tirelessly to remove your personal information from various data broker websites. This is not a one-time clean-up – DeleteMe provides round-the-clock monitoring to ensure your data doesn't pop back up on these sites.
DeleteMe has an extensive reach across data brokers, ensuring comprehensive removal of your data from numerous databases. This comprehensive approach makes DeleteMe a strong ally in your fight against data brokers.

DeleteMe goes the extra mile to protect your online privacy. Through their comprehensive privacy reports, you gain crucial insights into your digital presence. These reports detail the number of listings reviewed, ongoing removals, and the data broker sites where your information is found, keeping you informed and in control. Plus, you'll get some excellent extra features such as a custom removal requests option and email, and phone masking.
Plans and pricing
Although it doesn't have a month-by-month option, DeleteMe offers plenty of flexibility in the sheer number of choices. You can purchase a single, a couple, a family, or opt for a premium plan.
Duration | Single | Couple | Family | Premium |
1-year | $10.75/month | $19.08/month | $27.42/month | $35.40/month |
2-year | $8.71/month | $14.54/month | $20.79/month | / |
On the downside, DeleteMe's policy about potential data sales under the “sale of assets” term raises a significant concern. Although the exact implications of this phrase remain unclear, it's essential to note that DeleteMe might also share user data in an anonymized manner, which could be worrisome for privacy-conscious users.
In conclusion, DeleteMe provides a robust and well-rounded data removal service. It's a rock-solid tool for anyone looking to regain control over their personal information and enhance their online privacy.
Pros
- Custom removal requests
- Removes data from 750 brokers
- Email and phone masking
- Multiple customer support channels
- Robust manual removal process
- Intuitive dashboard
- Global availability
Cons
- Not all data brokers are available in the standard plan
- Concerning privacy policy
- Customer support not available 24/7
3. Optery – Great all-around data removal service

Price | $3.99/mo |
Coverage | 270+ |
Availability | US, Canada, parts of Europe, Australia, Brazil, Signapore |
Deal | / |
Optery's coverage is extensive, spanning over 270 data brokers and people search sites, which ensures that your data is removed from a majority of databases. This significantly reduces the chances of your personal information falling into the wrong hands.
But it's not just about data removal with Optery. It also offers a free plan that allows you to see most locations where your personal data is listed online. This is a fantastic feature as it provides a level of transparency that is often missing in the world of data privacy.

You can rest easy with Optery's detailed removal report, providing you with a comprehensive overview of the data that has been successfully erased. With a report delivered every 90 days, you’ll stay informed about the status of your data removal efforts, empowering you to make informed decisions about your online presence.
With Optery, you can customize your data removal requests to align with your unique requirements. Whether it's specific data points or comprehensive information removal, Optery offers the flexibility to cater to your personalized data removal needs.
Plans and pricing
Optery plans can be confusing. In addition to a free plan, there's also ‘Core', which covers 110 sites, ‘Extended' with 170 sites, and ‘Ultimate' with 270. There's also a family option where you can add family members to your subscription at up to 30% off.
Duration | Core | Extended | Ultimate |
1-month | $3.99 | $14.99 | $24.99 |
1-year | $39 | $149 | $249 |
What sets Optery apart is its dedication to keeping your data secure. They use AES-256-bit encryption, which is as secure as it gets, to protect your data while it's stored in their system. This means that while your data is being wiped from the web, it's safe and sound, out of reach from any unwanted parties.
Unfortunately, free features are quite limited, and the whole solution may not be that good of a deal unless you purchase a high-tier plan.
In short, Optery is a one-stop shop for data removal. They not only remove your data, but they do it transparently and securely, providing peace of mind in the process.
Pros
30-day money-back guarantee
Comprehensive coverage of over 270 data brokers and people search sites
Intuitive and easy-to-use interface
Premium plan data removal request
Step-by-step opt-out guides
Utilizes strong AES-256-bit encryption for data security
Cons
Limited free features
It might not cover some niche data brokers
4. Privacy Bee – Your robust digital footprint cleanup service

Price | $8/mo annually |
Coverage | 350+ |
Availability | US-only |
Deal | / |
Privacy Bee covers over 350 data broker sites, working tirelessly to remove your data from these databases. Not only does it remove your data, but it also ensures that your data isn’t re-added, providing you with long-term protection against data brokers.
In addition to its data removal services, Privacy Bee also offers protection against dark web threats. It keeps an eye out for any of your personal information that might surface on the dark web, adding an extra layer of security to your online presence.

One of the standout features of Privacy Bee is its anti-tracking browser extension. This extension blocks trackers as you browse the web, preventing websites from collecting your personal information and enhancing your online privacy. We see the same feature with Surfshark and NordVPN.
Privacy Bee's email scan feature offers users the power to regulate access to their contact information. By conducting an in-depth analysis of your mailbox, it identifies the companies you interact with and allows you to control which ones have access to your details. Although limited to Gmail, Privacy Bee plans to extend this feature to Yahoo and Outlook soon.
Plans and pricing
PrivacyBee has three plans with options for couples, families, and businesses. The ‘Essentials' plan covers the basic features, ‘Pro' takes it a step further, and if you require a faster service, you can opt for a ‘Signature' plan.
Duration | Essentials | Pro | Signature |
1-year | $95.97 ($8/mo) | $197.0 ($18/mo) | $799.37 ($66/mo) |
2-year | $168.95 ($7/mo) | $346.79 ($14.34/mo) | $1,407.16 ($58/mo) |
3-year | $214.50 ($5.95/mo) | $440.29 ($12/mo) | $1,786.58 ($49/mo) |
Monthly | $19.00 | $39 | / |
While Privacy Bee’s yearly subscription may seem steep, the robust features and comprehensive data removal services make it a worthy investment for those serious about their online privacy. To see how Privacy Bee compares to our top recommendation.
To wrap up, if you’re looking for a data removal service that offers comprehensive coverage, robust features, and a commitment to safeguarding your online privacy, Privacy Bee is a solid choice.
Pros
Active Do Not Track browser extension
Removes user data from over 350 data broker sites
Ensures that data isn’t re-added
Family-friendly plans
Free trial for everyone
Industry opt-outs included
Protection against dark web threats
Cons
Higher price point compared to other services
5. Hello Privacy – The automated powerhouse for data removal

Price | $8.33-$9.99/mo |
Coverage | 50+ |
Availability | US-only |
Deal | / |
HelloPrivacy's automated service scans the internet for your personal details, reaching out to websites and databases that have your information, and requesting data removal. This process is done continuously, which ensures that once your data is removed, it stays off these databases.
Still unsure if it is the right choice for you? No worries. They offer a free privacy scan which allows you to see how HelloPrivacy works to safeguard your online privacy. It's a great chance to try before you buy. Additionally, unlike some other services, HelloPrivacy doesn't offer custom removal requests. This could severely limit your options when it comes to data removal.

On the bright side, compared to other tools such as DeleteMe, HelloPrivacy is quite conservative when it comes to collecting your personal data. You can initiate the scanning process without providing your complete address, birth date, or phone number, especially if you use the homepage method to create your account. However, experts advise including additional information for more accurate results.
What's also reassuring about recommending HelloPrivacy is that it has a strong privacy policy that explicitly states it won't sell your personal information. They maintain transparency by offering a summary at the top of the privacy policy.
This provider's pricing is pretty simple. Aside from the free tier, there's only the ‘Premium' plan, which is priced at $8.33-$9.99/mo (depending on whether it's billed annually).
All things considered, HelloPrivacy is a strong contender if you're looking for an automated and efficient data removal service. With a solid coverage and user-friendly approach, it can help you reclaim control over your personal information and boost your online privacy.
Pros
- Covers over 50 major data brokers
- Comprehensive removal reports
- Dark web scan
- Free privacy san for everyone
- Offers continuous monitoring
- Effortless sign-up process
- User-friendly interface and easy navigation
Cons
- No custom removal requests
- Works with US addresses and users only
How to choose the right data removal tool for you?
Picking the winner can feel like a daunting task, given the sea of options out there. So, here’s a quick rundown of what you should look for.
Assessing effectiveness and ease of use
How effective is the tool you’re evaluating? Does it do a good job of scrubbing your digital fingerprints off the internet, and does it cover a wide range of data brokers?
For example, Optery supports 270 data brokers, but DeleteMe puts it to shame as it covers a whopping 750 – the more the merrier certainly applies to data brokers.
Next up, you'll want to think about how easy the tool is to use. After all, you don't want to spend hours upon hours trying to figure out how to get the darn thing to work, right? You're looking for a tool that's user-friendly and straightforward.
Then, there's the matter of key performance indicators (KPIs). These are like the report cards for your data removal service. They can tell you how many data files or records the tool has successfully removed, how long it took to do the job, and how accurately it performed the task. By keeping an eye on these KPIs, you'll have a pretty good idea of whether or not the tool is living up to your expectations.
Check security measures and privacy policy
A rock-solid privacy policy means that the tool follows strict guidelines and procedures for handling and deleting your data. It's all about transparency and accountability, giving you the confidence that your data will be properly removed and not misused.
Security measures that should be part of the package include data encryption, secure data transfer protocols, and strict access controls. These all work together to keep your personal information safe and sound during the data removal process.
Compare pricing and plans
When choosing the right data removal service, cost plays a crucial role.
It's important to strike a balance between the price and the quality of the service. Some may offer affordable plans, but might not be the best at data removal. On the other hand, some services come at a hefty price tag but offer a more thorough data removal process.
By taking the time to compare the pricing and the plans that various services offer, you can ensure that you're getting the best bang for your buck.
Evaluate customer support
Good customer support can be a lifesaver if you run into any issues or have questions about the service. To assess the quality of a data removal service's customer service, consider factors like customer satisfaction, resolution time, response time, communication quality, and the availability of support channels.
By choosing a service with reliable customer support, you can rest easy knowing that help will be available when you need it the most.
Why is online data removal important?
Data brokers are like digital pickpockets, quietly swiping your personal information from your pockets without you even realizing it. To keep your online reputation polished and positive, it's important to take action and protect your privacy.
Ignoring this may lead to increased privacy risks, unwanted exposure, and potential harm to your reputation.
By taking the time to remove your personal information from various websites and databases, including those pesky data broker databases, you can boost your privacy, reduce the risk of identity theft, and manage your online reputation more effectively.
Risks of ignoring data removal
Ignoring the need for data removal is like leaving your front door wide open, inviting anyone to walk in. If your sensitive information is freely accessible online, it can be misused by malicious actors for fraudulent activities such as identity theft, opening credit accounts under your name, or making unauthorized transactions. These activities can result in financial loss, harm to your reputation, and even big data breaches.
In addition, data that isn't removed can be accessed by third parties like data brokers, leading to unwanted exposure and potential privacy risks. This data can be used to target you with ads or sold to other companies.
Benefits of data removal
Data removal can be a real game-changer when it comes to protecting your privacy and reputation. By scrubbing personal information from various websites and databases, you get to enjoy increased privacy and a lower risk of identity theft.
Comprehensive data removal services not only remove your data but also provide ongoing monitoring and maintenance, ensuring that your information doesn't resurface on databases over time. This acts as a safety net, preventing any new traces of your data from proliferating across the web.
DIY data removal techniques: How can you remove your data for data brokers?
If you’re a hands-on type of person or simply looking for more control over your data removal process, you may be interested in DIY data removal techniques. These methods can help you remove your personal information from data brokers and other online sources without relying on third-party services.
Before we proceed, here are a few additional steps you can take to enhance your overall online privacy:
Reducing spam and junk mail: Learn effective strategies to minimize unwanted emails and promotional materials flooding your inbox by implementing filters, managing subscriptions, and utilizing anti-spam tools.
Opting out of Whitepages: Take steps to remove your personal information from Whitepages and similar directories, minimizing public exposure of your data.
Stopping robocalls: Explore methods and tools to block automated calls and telemarketing messages, enhancing your phone's security.
Avoiding doxxing: Gain insights into protecting your private information online, understanding the risks, and proactive measures to prevent the malicious exposure of personal data, ensuring a more secure digital presence.
Contacting data brokers directly
You can directly ask data brokers to remove your personal details from their databases. To do this, you'll need to find the data broker's opt-out form, input your details to locate your record, and then submit a removal request. Some data brokers even offer a support number for removal requests.
Sure, this method might require a bit of your time and patience, but it puts you in the driver's seat of your data removal process. Plus, it ensures that your info is removed exactly how you'd like it to be. So, while it might feel like a bit of a chore, remember that it's a crucial step in reclaiming your online privacy.
Managing social media privacy settings
Another DIY technique is to take control of your social media privacy settings. This simple measure can significantly limit the exposure of your personal information online. It's as simple as going to your settings on platforms like Facebook, LinkedIn, Twitter, and Instagram, and making a few tweaks.
It's a proactive step that not only helps protect your privacy but also prevents data brokers and other third parties from collecting your data. So, by taking ownership of your social media privacy settings, you're taking a big step towards ensuring that your online presence remains private.
Utilizing browser extensions and privacy tools
Lastly, you can further boost your online privacy by using browser extensions and privacy tools. These handy tools can block trackers, encrypt your data, and stop third-party services from profiling you and delivering tailored ads. Some examples of these privacy-boosting browser extensions include AdBlock, uBlock, and Origin. These extensions work to block ads and trackers from websites you visit.
Also, consider using privacy-focused search engines like DuckDuckGo and Brave. These search engines don't collect or track your search history. By making these tools part of your daily browsing habits, you're taking control of your online privacy. This way, you can keep data brokers at a distance and avoid people search sites.
Despite its popularity, Google Chrome has faced frequent scrutiny due to its privacy and security concerns. So, if you're looking for other options, it's worth exploring some of the most secure and private alternatives to Chrome.
Conclusion: Choose the right online data removal tool today
It's important to remember that picking the right online data removal tools is a critical step in protecting your privacy and keeping your online reputation spotless. It's not as daunting as it may seem if you keep a few key factors in mind and have a list of best data removal services at hand.
Although our top recommendation is Incogni (which you can get at a 55% discount by using the “INSIDER55” code at checkout), any of the services recommended in this guide may meet your needs.
The fight for online privacy is an ongoing battle, but with the right tools and techniques, you can safeguard your privacy and reputation for years to come.
Other data removal guides:
- Incogni Review
- Optery Review
- DeleteMe Review
- Privacy Bee Review
- Privacy Bee vs Incogni
- Incogni vs Optery
- Optery vs DeleteMe
- How to Delete Your Digital Footprint
- How to Delete Yourself from the Internet
- How to Massively Reduce Junk Email and Spam
- How to Not Get Doxxed
- How to Opt Out of Whitepages
- How to Stop Spam Calls and Robocalls
The best online data removal services FAQ
Data brokers compile personal information from a variety of sources, such as public records, social media, and online accounts, thus creating extensive profiles about individuals.
Can I hire someone to remove my information from the internet?
Yes, with the help of specialized data removal services, you can take a proactive approach to safeguarding your online privacy. Not only do these services save you the time and effort of manually removing your data, but they also provide the peace of mind that comes with knowing your personal information is being professionally managed and protected.
How do I permanently delete data online?
To ensure you permanently delete data online, you can follow several steps. Start by deleting any social media and online shopping accounts that you no longer use. Next, make sure to utilize security features available on websites, hardware, and apps.
Are data removal services worth it?
Absolutely, not only can data removal tools identify which data brokers hold your information, but also automate the process of sending removal requests. Moreover, some services will also continuously scan and send new requests, ensuring your data doesn't pop up online in the future.
This guide on the best data removal services was last updated on April 30, 2025.
I am intrigued with Incogni and would like to add another service that might be useful: EastOptOuts. It is an inexpensive annual service that scans multiple data broker websites and automatically sends opt-out requests on your behalf. It also conducts an initial search and removal right away, then repeats the process every four months to ensure your data is removed from any new sites that may list it over time.
https://easyoptouts.com
If you’d rather not spend money and are willing to take the time to do it on your own, I have found this to be a very good data broker list to use in order to sent opt-out requests:
https://github.com/yaelwrites/Big-Ass-Data-Broker-Opt-Out-List