Incogni vs DeleteMe – 1 Clear Winner (August 2025)

Incogni and DeleteMe are two of the most popular data removal services on the market – but in our latest round of testing and analysis, we noticed some big discrepancies with coverage. Thus, we’ll cut through all the noise and show you which service came out on top in this DeleteMe vs Incogni comparison.

To find out which is the right choice for you, we’ll evaluate what each service brings to the table and how they stack up against each other.

	DeleteMe	Incogni
Website	JoinDeleteMe.com	Incogni.com
Availability	US, Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, Netherlands, Singapore, UK (separate plans per country)	US, Canada, UK, Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and all of the EU (one subscription covers all regions)
Coverage	85 – 100+ data brokers (advertised as 850+, most require custom requests)	420+ data brokers (by default)
Core & Extra Features	Email and phone masking, detailed privacy reports, custom removal requests	Detailed view of data brokers being contacted and request status, free exposure analysis, custom removals
Support	Phone, live chat, and email	24/7 live chat, email, and detailed knowledge base
Price	$8.60/month	$7.99/month
Annual Price	$103.20	$95.88
Deal	20% off coupon	55% off coupon

Key points to consider

• DeleteMe offers human assistance and strong regulatory compliance, but its coverage is fragmented by country and limited unless you upgrade to higher-tier plans.
• Incogni provides much broader accessibility since one subscription covers the US, EU, UK, and more, with unlimited custom removals and no hidden caps.
• Incogni also stands out thanks to an independent Deloitte report, which verified coverage of more than 420 brokers, recurring removal requests every 60–90 days, and over 245 million successful removals. This makes Incogni the only service with its claims independently validated, raising the bar for transparency in the industry.
• Both services are secure, but Incogni offers broader coverage, stronger proof, and “more bang for your buck,” especially when you use the 55% off coupon.

DeleteMe vs Incogni: Which company is more trustworthy?

DeleteMe and Incogni are two prominent players in the data privacy arena, each offering unique approaches to safeguarding your personal information. In this chapter, we delve into the question of trustworthiness and compare DeleteMe and Incogni, helping you make a smart choice.

Let's start with a short overview of DeleteMe.  

DeleteMe overview

DeleteMe, founded in 2010 by Rob Shavell, Andrew Sudbury, and Eugene Kuznetsov, has become a bastion of data privacy. Operating under the ownership of Abine, Inc., DeleteMe has garnered praise for its efforts in helping individuals safeguard their personal information.

However, like any service, it's not without its share of scrutiny. Some critics have raised concerns about it falling behind competitors', and questionable marketing practices (which you’ll soon learn about). Despite these criticisms, DeleteMe remains a trusted choice for those seeking to rid their data from the grasp of data brokers.

Initially centered on the American market, DeleteMe has expanded its reach to serve users across the globe, spanning regions like the UK, Canada, and Australia.

DeleteMe pros and cons

When considering DeleteMe as your data removal service, it's important to check the advantages and disadvantages. So, let's take a closer look at what DeleteMe has to offer.

Incogni overview

Incogni has carved out a name for itself as one of the most trusted data removal services out there, thanks in part to its partnership with Surfshark, the VPN giant known for taking online privacy seriously.

Based in the Netherlands and powered by a team of about 200 specialists, Incogni’s goal is simple: to give you back control over your personal information. Its automated system hunts down data brokers and pushes them to delete your data, saving you from the headache of trying to do it all yourself.

For professionals whose jobs make them bigger targets (think judges, executives, or social workers), Incogni has gone a step further with Ironwall by Incogni, its B2B service. This isn’t just automation; each client gets a dedicated privacy specialist who digs deep, manually rooting out exposures, and even coordinating with district attorneys or law enforcement if that’s what it takes. In short, Ironwall plays hardball so you don’t have to.

When it comes to handling your personal data, Incogni keeps things tight. It only shares the bare minimum required to get brokers to comply or to process payments — nothing more. And you don’t just have to take their word for it: Deloitte, one of the Big Four auditing firms, recently put Incogni’s operations under the microscope and confirmed everything.

With that level of transparency and third-party validation, Incogni isn’t just playing the privacy game — it’s raising the bar for the whole industry.

Incogni pros and cons

Let's dive into the advantages and disadvantages of using Incogni as your data removal service.

Data removal process: How DeleteMe and Incogni remove your data from the internet

Both DeleteMe and Incogni share the same mission: Kicking your personal data out of data broker databases. But while the goal is the same, their playbooks couldn’t be more different.

DeleteMe takes the human route. A team of privacy pros personally submits opt-out requests to the biggest people-search sites and keeps chasing them until your info is scrubbed. You can think of it as having a dedicated assistant quietly working behind the scenes on your behalf.

Incogni, meanwhile, goes all-in on automation. It targets two worlds of data brokers: the public kind (like people-search sites, where your records can actually be scanned) and the private kind (like marketing or background-check brokers, which never reveal what they’re storing).

For the public side, Incogni works similarly to DeleteMe — scan, find, and remove. But for the private side, there’s no peeking into their databases, so Incogni flips the script and sends proactive removal requests right away, sharing only the bare minimum needed to erase you.

To sweeten the deal, Incogni’s “Unlimited” plan also includes unlimited custom removals. Spot your info floating around on some random site? Just send the link, and their privacy team will take care of it.

So while DeleteMe leans on a human-first approach that excels at people-search sites, Incogni casts a wider net, reaching into both public and private brokers. Either way, both save you the frustration of DIY opt-outs — and trust us, that alone is worth it.

Privacy compliance and regulations

Both DeleteMe and Incogni play by the rules. They follow important regulations such as the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR). These laws give you, the user, the power to control your personal data and put limits on how organizations can collect and process it.

But Incogni goes one step further. To back up its claims, it secured an independent assurance report from Deloitte. Deloitte confirmed that Incogni automatically covers over 420+ data brokers, sends recurring removal requests every 60–90 days, and has already processed more than 245 million requests on behalf of customers. They also verified that Incogni has no affiliation with data brokers and always requires confirmation from them once a request is completed.

This kind of third-party validation is rare in the industry and sets a new bar for transparency. For anyone looking to truly delete their digital footprint, it’s reassuring to know that Incogni’s process has been independently verified. DeleteMe, while highly effective and trusted, hasn’t published the same level of outside auditing.

Availability: Which service covers more countries?

The scope of coverage will determine how effective these two services are in protecting your personal information. So, which one offers broader coverage?

Incogni	DeleteMe
✅United States of America (50 States) ✅European Union ✅United Kingdom of Great Britain and Northern Ireland ✅Canada ️✅Isle of Man ️✅Switzerland ✅Norway ️✅Iceland ️✅Liechtenstein	✅United States of America (50 States ❗European Union (Limited) ❗United Kingdom of Great Britain and Northern Ireland (Limited) ❌Canada ️❌Isle of Man ️❌Switzerland ️❌Norway ️❌Iceland ️❌Liechtenstein

Initially limited to US data brokers, DeleteMe is now available globally. Users in Australia, Belgium, Brazil, Canada, France, Germany, the Republic of Ireland, Italy, the Netherlands, Singapore, and the UK can all benefit from DeleteMe's data removal services. Still, its coverage of Europe is limited.

Incogni, on the other hand, is the better option if you’re located in Europe. At the moment, it provides extensive broker coverage in the US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and the majority of EU countries. 

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Incogni vs DeleteMe: Which service has better features?

While both are effective in removing your data, they come with a slightly different set of features.

Data broker coverage

Coverage Numbers	DeleteMe	Incogni
Default coverage	8+ (cheapest plan)	420+ (across all plans)
Custom requests	40 – 60/year (depending on the plan)	Unlimited (with “Unlimited” plans)
Total number (including custom requests)	850+	1,420+

It goes without saying that encompassing data coverage will better ensure your protection from online threats like phishing, scams, doxxing, identity fraud, and data breaches.

Incogni covers 420 brokers with automated removals and has already wiped data from 1,000+ extra sites through custom requests, bringing its reach to 1,420 in total. DeleteMe advertises 850 brokers and people search sites, but when you dig deeper, Incogni’s mix of automation and broader coverage clearly gives it the edge.

DeleteMe claims coverage of 850+ sites, but the actual number depends heavily on your plan. The “Standard” plan clears 80+ sites, “Gold” covers 100+, “Diamond” 105+, “Platinum” 140+, and “VIP” 160+ (with a Google scrub thrown in). The catch? Only “Standard” comes with your base subscription — everything else requires paying extra, which isn’t exactly obvious up front.

Another problem with DeleteMe is that it supports only people search sites and marketing data brokers, while Incogni, in contrast, provides a much wider variety:

Incogni	DeleteMe
✅People search sites ✅Marketing data brokers ✅Risk mitigation brokers ️✅Recruitment data brokers ️✅Financial information brokers	✅People search sites ✅Marketing data brokers ❌Risk mitigation brokers ❌Recruitment data brokers ❌Financial information brokers

Unlike DeleteMe’s tiered system, Incogni gives you full broker access no matter the plan, making data removal easier — and premium even unlocks unlimited custom requests.

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Automation and efficiency

Even though both services use automated data discovery searches to enhance their data removal, they go about it in a slightly different way.

DeleteMe combines automation with manual procedures, enlisting human operators to remove your confidential information from the most active personal data aggregators. Moreover, it sends out a wave of data removal requests every three months, akin to an “online data spring cleaning”.

Conversely, Incogni automates the data removal with exceptional efficiency, reacting instantly when your information reappears. Put differently, your sensitive details will get busted as soon as they pop up.

Reporting functionality

Both DeleteMe and Incogni let you peek behind the curtain of the data removal process, but the level of detail you get is quite different.

DeleteMe still holds the crown for thorough reporting. Their reports don’t just tell you your data was removed — they walk you through the whole journey. You’ll see how many listings were reviewed, which ones were successfully scrubbed, which are still pending, and even a rough estimate of how long the cleanup will take. It’s like getting a full progress diary of your personal information being pulled off the web.

Incogni has been playing catch-up here and recently rolled out big improvements. Instead of the old “Detailed view,” you now get two clearer sections (Data brokers and Requests), which make the whole process easier to follow. Each request comes with a visual timeline, so you can see where things stand at a glance. Plus, if you’re curious about a specific broker, you can click through and see every single request sent to them in detail. It’s a big step forward in transparency, though Incogni still doesn’t go as deep into the type of personal information it found, the way DeleteMe does.

If you’re someone who wants rich, detailed reports and a blow-by-blow account of where your data has been hiding, DeleteMe remains the better choice. But with its revamped reporting tools, Incogni has closed much of the gap.

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Ease of use and user interface

Spoiler alert: the user-friendliness round in the DeleteMe vs Incogni showdown is a lot more equal.

Incogni's sophisticated dashboard serves as a central hub for handling data removal requests, tracking their progress, and even checking broker ratings. It's like having a data privacy command center at your fingertips that informs you about the data removal process.

On the other side of the ring, DeleteMe doesn't pull any punches either. Its well-organized dashboard is a masterclass in simplicity, as it makes everything from managing your account to navigating your data removal journey super easy. 

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Additional features

When it comes to extras, both DeleteMe and Incogni bring something interesting to the table.

DeleteMe’s privacy toolbox

DeleteMe goes well beyond standard data broker takedowns by giving you a full set of privacy tools:

• Email masking creates disposable forwarding addresses so you can sign up for services without revealing your real inbox. It keeps your main address safe while still letting messages through.
• Phone masking works the same way, giving you temporary numbers that protect your real phone line from spam calls, robocalls, or shady marketers.
• Card masking takes things a step further, generating temporary credit card numbers you can use for online purchases without exposing your actual financial details.
• Search Yourself tool helps you actively check where your personal information might be floating around online, putting the power of discovery in your hands.
• Custom removal requests let you go after exposures that aren’t part of DeleteMe’s default broker list, giving you more control if you notice something specific you want taken down.

Together, these extras make DeleteMe more than just a removal service — it’s a real privacy toolkit.

Ironwall by Incogni (B2B protection)

Where Incogni flexes its muscles is in the professional space. Its Ironwall service is designed for people in high-risk jobs (like judges, executives, and social workers), as well as organizations that need large-scale protection. Each client gets a dedicated privacy specialist who manually hunts down leaks and even coordinates with law enforcement when necessary. It’s not just automated cleanup — it’s full-on damage control.

Bundles with VPNs

Another ace up Incogni’s sleeve is bundling. Pair it with NordVPN or SurfsharkVPN for only a small bump in cost, and you suddenly get far more than just data broker removals. These bundles roll in VPN protection for secure browsing, ad and tracker blocking, and even antivirus features depending on the plan you choose.

What makes it especially appealing is that the bundles are still very reasonably priced — often not much more than subscribing to Incogni alone. For the price of a few extra cups of coffee a month, you end up with a full digital privacy suite instead of just a single tool.

If you’re looking for everyday privacy tools you’ll actually use, DeleteMe takes the win with its masking features and search utility. But Incogni earns points for its family plan, serious B2B offering, and money-saving VPN bundles.

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Security and privacy: Is DeleteMe or Incogni a safer choice?

DeleteMe and Incogni both focus on security, but they handle it in slightly different ways. Here’s how they stack up.

DeleteMe: Strong security, some privacy questions

DeleteMe doesn’t mess around with security. It uses 256-bit AES encryption and TLS 1.2 to keep your personal information safe, combined with strict access controls, multi-factor authentication, and role-based permissions. Continuous monitoring with advanced threat detection means your data is under constant watch.

However, the only eyebrow-raiser is DeleteMe’s privacy policy. While the service clearly aims to protect your information, some clauses hint at sharing certain data with third parties.

DeleteMe's privacy policy is the only red flag. Although the service is committed to safeguarding your information, it has clauses that imply it shares data with third parties.

Incogni: Privacy first, backed by Big Four assurance

Incogni takes a “collect less, protect more” approach. It focuses on minimal data collection, strong encryption, and regulatory compliance, ensuring your data is handled responsibly and deleted within 12 months if you stop using the service.

What really sets Incogni apart is transparency. It commissioned an independent assurance report from Deloitte, one of the Big Four auditing firms, to verify its operations. According to Deloitte:

• ncogni provides removal coverage for over 420 data brokers
• It obtains confirmation from each broker that requests were processed
• Recurring removal requests are sent every 60–90 days
• Over 245 million removal requests have been successfully completed
• Incogni has no affiliations with data brokers

Incogni's privacy policy, combined with independent verification by Deloitte, ensures transparency and accountability. This independent verification isn’t just noteworthy — it raises the bar for trust in the data removal industry.

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Customer support and resources: Who has more helpful customer support?

When it comes to customer support, both DeleteMe and Incogni have their strengths.

DeleteMe takes pride in its responsive support team, offering phone, live chat, and email support during specific hours on weekdays. Although DeleteMe also provides a knowledge base with FAQs, it's relatively limited in-depth information.

On the other side of the coin, Incogni opts for simplicity with email support and a well-organized knowledge base covering essential topics like data removal processes and dealing with data brokers. The best thing is the 24/7 live chat option, which is super useful and will allow you to reach a professional at any time of the day.

Here's a quick rundown of the available support channels:

Incogni	DeleteMe
✅24/7 Live Support ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk	❌️Live Support: Mon-Fri, 9am–8pm ET ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk

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Plans and pricing: Does DeleteMe or Incogni offer greater value for money?

We’re willing to bet you don’t want to spend an arm and a leg to remove your personal data. Thankfully, both services are affordable and offer a variety of pricing plans to suit all kinds of scenarios. 

Let’s start with DeleteMe:

Duration	1 Person	2 People	Family	Business
1-year	$8.60/month	$17.20/month	$34.40/month	Custom pricing
2-year	$6.97/month	$13.93/month	$27.87/month	Custom pricing

What about Incogni? Let's see:

Duration	Standard	Unlimited	Family	Family Unlimited
1-year	$7.99/month	$14.99/month	$15.99/month	$22.99/month
1-month	$15.98/month	N/A*	$31.98/month	N/A*

While DeleteMe isn’t pricey, Incogni gives you more bang for your buck. You pay less, but still unlock wider coverage, recurring removals, and family-friendly options — making it a rare case where cheaper really does mean better.

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Incogni vs DeleteMe: Who wins?

The two ooze quality and will aid you in regaining control over your digital footprint. Still, because of its availability in both the US and Europe, top-notch security, affordable pricing, and infallible automation process, Incogni is slightly better.

This isn’t to say DeleteMe didn’t put up a battle. Yet, its biggest advantage, the large network of brokers, is misleading when you take into account that most of the network is hidden behind custom requests.. Although it has more extra features and security bells and whistles, the fact that it may share your private information is a huge turnoff.

Other data removal guides:

• Best Data Removal Services
• Incogni Review
• Optery Review
• DeleteMe Review
• Privacy Bee Review
• Privacy Bee vs Incogni
• Incogni vs Optery
• Optery vs DeleteMe
• How to Delete Your Digital Footprint
• How to Delete Yourself from the Internet
• How to Massively Reduce Junk Email and Spam
• How to Not Get Doxxed
• How to Opt Out of Whitepages
• How to Stop Spam Calls and Robocalls

Incogni vs DeleteMe FAQ

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