Incogni vs DeleteMe – 1 Clear Winner (August 2025)

Incogni and DeleteMe are two of the most popular data removal services on the market – but in our latest round of testing and analysis, we noticed some big discrepancies with coverage. Thus, we’ll cut through all the noise and show you which service came out on top in this DeleteMe vs Incogni comparison.

To find out which is the right choice for you, we’ll evaluate what each service brings to the table and how they stack up against each other.

	DeleteMe	Incogni
Website	JoinDeleteMe.com	Incogni.com
Availability	US, Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, the Netherlands, Singapore, UK	US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and all of the EU
Coverage	181 (advertised as 750+ data brokers but most require custom requests)	270+ data brokers
Core & Extra Features	Email and phone masking, detailed privacy reports, custom removal requests	Detailed view of data brokers being contacted and request status, free exposure analysis, custom removals
Support	Phone, live chat, and email	24/7 live chat, email, and detailed knowledge base
Price	$8.60/mo.	$8.29/mo.
Annual Price	$103.20	$99
Deal	20% off coupon	50% off coupon

Key points to consider

• DeleteMe offers human assistance and comprehensive compliance with regulations, while Incogni is more cost-effective and has broader accessibility.
• In addition to providing the best automated data removal, Incogni supports custom removals.
• Both services are equally secure if you’re looking for robust privacy protection, with the choice between them ultimately hinging on individual preferences and specific needs.
• Overall, Incogni offers better value than DeleteMe and gives you “more bang for your buck,” especially when you use the 50% off coupon.

DeleteMe vs Incogni: Which company is more trustworthy?

DeleteMe and Incogni are two prominent players in the data privacy arena, each offering unique approaches to safeguarding your personal information. In this chapter, we delve into the question of trustworthiness and compare DeleteMe and Incogni, helping you make a smart choice.

Let's start with a short overview of DeleteMe.  

DeleteMe overview

DeleteMe, founded in 2010 by Rob Shavell, Andrew Sudbury, and Eugene Kuznetsov, has become a bastion of data privacy. Operating under the ownership of Abine, Inc., DeleteMe has garnered praise for its efforts in helping individuals safeguard their personal information.

However, like any service, it's not without its share of scrutiny. Some critics have raised concerns about it falling behind competitors', and questionable marketing practices (which you’ll soon learn about). Despite these criticisms, DeleteMe remains a trusted choice for those seeking to rid their data from the grasp of data brokers.

Initially centered on the American market, DeleteMe has expanded its reach to serve users across the globe, spanning regions like the UK, Canada, and Australia.

DeleteMe pros and cons

When considering DeleteMe as your data removal service, it's important to check the advantages and disadvantages. So, let's take a closer look at what DeleteMe has to offer.

/DeleteMe

Incogni overview

Incogni is a reputable data removal service that is famous for its partnership with Surfshark, a renowned VPN provider. This connection should give you peace of mind as it implies a strong focus on online privacy.

Headquartered in The Netherlands, Incogni employs a team of approximately 200 dedicated professionals. Its mission is to enhance online privacy and security in an era of rising data breaches and brokered information. 

While Incogni’s efficiency is undeniable, the service does share personal information with third parties and reserves the right to share data to comply with laws and regulations. This aspect of their privacy policy will probably raise concerns for privacy-conscious users.

Incogni pros and cons

Let's dive into the advantages and disadvantages of using Incogni as your data removal service.

Data removal process: How DeleteMe and Incogni remove your data from the internet

Both DeleteMe and Incogni share a common goal — removing your personal data from data broker databases. They achieve this by submitting requests directly to the brokers and persistently following up until your data is removed. However, they have distinct approaches to this task.

DeleteMe employs a team of human operators who actively opt you out of the most active personal data aggregators. On the other hand, Incogni takes on new data brokers by using its algorithm to predict which ones may have your data and then automatically sends data removal request.

Praised for its automation, Incogni also supports unlimited custom requests in the ‘Unlimited’ plan. This allows users to send a link to any site containing their data, and the privacy expert from Incogni will take care of it.

So, both services protect your personal information from data brokers and people-search sites but by using different methods. Also, while trying to delete yourself from the internet manually is an option, opting for a data removal service proves to be a more effective and comprehensive solution.

Privacy compliance and regulations

Both DeleteMe and Incogni play by the rules. They follow important regulations such as the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR). These laws give you, the user, the power to control your personal data and put limits on how organizations can collect and process it.

What does this mean for you? Well, it shows that both DeleteMe and Incogni take your data privacy very seriously. They are committed to protecting your private data and ensuring a high level of data privacy and protection. By adhering to these regulations, both services aim to earn and maintain your trust while safeguarding your personal information, allowing you to easily delete your digital footprint.

Availability: Which service covers more countries?

The scope of coverage will determine how effective these two services are in protecting your personal information. So, which one offers broader coverage?

Incogni	DeleteMe
✅United States of America (50 States) ✅European Union ✅United Kingdom of Great Britain and Northern Ireland ✅Canada ️✅Isle of Man ️✅Switzerland ✅Norway ️✅Iceland ️✅Liechtenstein	✅United States of America (50 States ❗European Union (Limited) ❗United Kingdom of Great Britain and Northern Ireland (Limited) ❌Canada ️❌Isle of Man ️❌Switzerland ️❌Norway ️❌Iceland ️❌Liechtenstein

Initially limited to US data brokers, DeleteMe is now available globally. Users in Australia, Belgium, Brazil, Canada, France, Germany, the Republic of Ireland, Italy, the Netherlands, Singapore, and the UK can all benefit from DeleteMe's data removal services. Still, its coverage of Europe is limited.

Incogni, on the other hand, is the better option if you’re located in Europe. At the moment, it provides extensive broker coverage in the US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and the majority of EU countries. 

Availability winner: Tie

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Incogni vs DeleteMe: Which service has better features?

While both are effective in removing your data, they come with a slightly different set of features.

Data broker coverage

Coverage Numbers	DeleteMe	Incogni
Default coverage	181	270
Custom requests	60/month	Unlimited
Total number (including custom requests)	750	270

It goes without saying that encompassing data coverage will better ensure your protection from online threats like phishing, scams, doxxing, identity fraud, and data breaches.

Incogni facilitates the removal of your personal information by interacting with over 270 data brokers. DeleteMe boasts an even more impressive figure, claiming to work with over 750 data brokers and people search sites. But let’s take a proverbial magnifying glass and examine the details.

While DeleteMe indeed covers this many data brokers, 569 of them fall into the category of “custom requests”, meaning that the realistic number of data brokers covered is around 181. 

To make matters worse, the standard one-person plan caps the custom requests to only 60, with the business or VIP plans throwing in an extra 40. If you're dealing with international data brokers, that's an additional 25.

Another problem with DeleteMe is that it supports only people search sites and marketing data brokers, while Incogni, in contrast, provides a much wider variety:

Incogni	DeleteMe
✅People search sites ✅Marketing data brokers ✅Risk mitigation brokers ️✅Recruitment data brokers ️✅Financial information brokers	✅People search sites ✅Marketing data brokers ❌Risk mitigation brokers ❌Recruitment data brokers ❌Financial information brokers

All in all, while Incogni's interaction with over 270 data brokers may seem underwhelming when looking at numbers alone, it simplifies the data removal process and ensures a much more streamlined experience. Plus, you gain access to all of the available data brokers, regardless of the plan. You also receive unlimited custom requests if you opt for the premium plan.

Data broker coverage winner: Tie

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Automation and efficiency

Even though both services use automated data discovery searches to enhance their data removal, they go about it in a slightly different way.

DeleteMe combines automation with manual procedures, enlisting human operators to remove your confidential information from the most active personal data aggregators. Moreover, it sends out a wave of data removal requests every three months, akin to an “online data spring cleaning”.

Conversely, Incogni automates the data removal with exceptional efficiency, reacting instantly when your information reappears. Put differently, your sensitive details will get busted as soon as they pop up.

Automation winner: Incogni

Reporting functionality

Both DeleteMe and Incogni offer some level of insight into the data removal process. However, when it comes to in-depth removal reports, there's a notable difference between the two.

DeleteMe takes the cake when it comes to reports, providing a detailed view of your data removal journey. You can keep track of the number of reviewed listings, successfully removed matching listings, and any pending removals.

DeleteMe's reports also help provide insights into the nature of the information, as well as which data broker sites are holding your sensitive information.

If that wasn’t detailed enough, these reports even show you an estimate of how long the removal will take.

Meanwhile, Incogni focuses on efficiently removing your personal data from data brokers but doesn't offer the same level of in-depth reporting. Unfortunately, Incogni doesn't provide detailed reports regarding the personal data it uncovers during the removal process.

If you value detailed data removal progress updates, DeleteMe might be the better choice for you. However, if you prioritize efficient data removal without extensive reporting, Incogni still offers a valuable service.

Unfortunately, Incogni doesn't provide the same amount of detail regarding the personal data it uncovers during data removal. This isn’t to say it won’t get you to the finish line, but if you require more understanding of the whole affair, you’ll walk away feeling disappointed. 

Reporting functionality winner: DeleteMe

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Ease of use and user interface

Spoiler alert: the user-friendliness round in the DeleteMe vs Incogni showdown is a lot more equal.

Incogni's sophisticated dashboard serves as a central hub for handling data removal requests, tracking their progress, and even checking broker ratings. It's like having a data privacy command center at your fingertips that informs you about the data removal process.

On the other side of the ring, DeleteMe doesn't pull any punches either. Its well-organized dashboard is a masterclass in simplicity, as it makes everything from managing your account to navigating your data removal journey super easy. 

Ease of use and user interface winner: Tie

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Additional features

DeleteMe provides multiple-user plans, repeat requests sent to data brokers, and family plans with privacy protection. These features add value to the service, making it a suitable choice for families and businesses seeking comprehensive data protection.

Although Incogni previously didn’t include family or multiple-user plans, it does now, allowing you to add up to five people under a single subscription.

DeleteMe also comes with email masking, a feature that shields your email addresses from prying eyes, allowing you to communicate without compromising your privacy.

To sweeten the deal, DeleteMe includes a phone masking feature that adds another layer of protection to your phone numbers, thus keeping them out of reach from data brokers. This is something that can come in handy if you’re looking for a way to stop spam calls and robocalls.

Custom removal requests feature marks a significant improvement to DeleteMe's services, allowing users to take control of their online privacy like never before. With it, you can submit personalized removal requests directly from your DeleteMe dashboard.

Save from a newly-introduced family plan and the ability to send repeat requests to data brokers, Incogni doesn't have any other bonus features. While this may feel a bit underwhelming, the detailed approach Incogni takes almost makes up for the lack of phone or email masking.

Still, DeleteMe is a clear winner in the goodies department.

Core and extra features winner: DeleteMe

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Security and privacy: Is DeleteMe or Incogni a safer choice?

When it comes to keeping your data locked down tight, both DeleteMe and Incogni have their strengths. But which one is a safer bet?

DeleteMe takes data security seriously, employing rock-solid security practices to safeguard user data from modern cybersecurity threats. It's compliant with AICPA SOC 2 Type 2 requirements and conducts frequent internal and external audits to ensure the utmost security.

DeleteMe also prioritizes data protection, utilizing state-of-the-art encryption protocols like 256-bit AES encryption and TLS 1.2 encryption to secure your personally identifiable information. Strict access controls, multi-factor authentication, and role-based access add layers of security. Continuous threat monitoring with advanced detection tools and real-time analysis further enhances protection.

DeleteMe's privacy policy is the only red flag. Although the service is committed to safeguarding your information, it has clauses that imply it shares data with third parties.

By contrast, Incogni focuses on minimal data collection and robust encryption to ensure privacy and compliance with all relevant regulations. While it doesn't offer many additional security features, its commitment to data protection is evident. Incogni's transparent privacy policy outlines its practices, emphasizing the responsible handling of user data, deletion within 12 months of service cessation, and legal compliance.

In summary, both services take data security seriously when it comes to privacy protection, but Incogni wins this fight.

We suggest you take a look at Incogni's privacy policy and DeleteMe's privacy policy on your own.

Security and privacy winner: Incogni

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Customer support and resources: Who has more helpful customer support?

When it comes to customer support, both DeleteMe and Incogni have their strengths.

DeleteMe takes pride in its responsive support team, offering phone, live chat, and email support during specific hours on weekdays. Although DeleteMe also provides a knowledge base with FAQs, it's relatively limited in-depth information.

On the other side of the coin, Incogni opts for simplicity with email support and a well-organized knowledge base covering essential topics like data removal processes and dealing with data brokers. The best thing is the 24/7 live chat option, which is super useful and will allow you to reach a professional at any time of the day.

Here's a quick rundown of the available support channels:

Incogni	DeleteMe
✅24/7 Live Support ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk	❌️Live Support: Mon-Fri, 9am–8pm ET ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk

Customer support and resources winner: Incogni

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Plans and pricing: Does DeleteMe or Incogni offer greater value for money?

We’re willing to bet you don’t want to spend an arm and a leg to remove your personal data. Thankfully, both services are affordable and offer a variety of pricing plans to suit all kinds of scenarios. 

Let’s start with DeleteMe:

Duration	Single	Couple	Family	Premium
1-year	$10.75/month	$19.08/month	$27.42/month	$35.40/month
2-year	$8.71/month	$14.54/month	$20.79/month	/

What about Incogni? Let's see:

Duration	Standard	Unlimited	Family	Family Unlimited
1-year	$8.29/month	$14.99/month	$16.49/month	$29.99/month
1-month	$16.58/month	N/A*	$32.98/month	N/A*

See the latest Incogni deals here >

It's clear: while DeleteMe plans aren't all that expensive, Incogni's plans are much more pocket-friendly.

Plans and pricing winner: Incogni

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Incogni vs DeleteMe: Who wins?

The two ooze quality and will aid you in regaining control over your digital footprint. Still, because of its availability in both the US and Europe, top-notch security, affordable pricing, and infallible automation process, Incogni is slightly better.

This isn’t to say DeleteMe didn’t put up a battle. Yet, its biggest advantage, the large network of brokers, is misleading when you take into account that most of the network is hidden behind custom requests.. Although it has more extra features and security bells and whistles, the fact that it may share your private information is a huge turnoff.

If you're eager to take a closer look at each of our contenders, you can check our DeleteMe review and Incogni review.

Other data removal guides:

• Best Data Removal Services
• Incogni Review
• Optery Review
• DeleteMe Review
• Privacy Bee Review
• Privacy Bee vs Incogni
• Incogni vs Optery
• Optery vs DeleteMe
• How to Delete Your Digital Footprint
• How to Delete Yourself from the Internet
• How to Massively Reduce Junk Email and Spam
• How to Not Get Doxxed
• How to Opt Out of Whitepages
• How to Stop Spam Calls and Robocalls

Incogni vs DeleteMe FAQ

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