Surfshark has acquired US-based data-removal service Optery, expanding a privacy portfolio that already includes Incogni and Ironwall.
Optery will continue operating independently, with its own team, product, and technology.
Surfshark Group announced the acquisition today, without disclosing the financial terms.
Optery specializes in identifying and removing personal information from data brokers, people-search sites, and search engines. Its service scans hundreds of sites for exposed records such as names, addresses, phone numbers, and other personal details, then submits removal requests on users’ behalf.
A notable part of Optery’s approach is its use of screenshot-based reporting, which gives customers visual evidence showing where their information was found. The company also focuses heavily on US data brokers, a market where consumer information is routinely aggregated and resold.
Surfshark Group is best known for its VPN service, but in recent years it has expanded into a broader set of privacy and security products. Its portfolio already includes Incogni, a consumer data-removal service with broader international coverage, and Ironwall, which focuses on removing personal information belonging to government employees, public officials, and executives.
That makes the Optery acquisition less about entering a new category and more about building out Surfshark’s position in an area it already serves.
Surfshark says Optery will remain a standalone service rather than being merged into Incogni. The company expects the businesses to share expertise around data-broker coverage, search-related removals, and new privacy tools while retaining separate products and teams.
“Optery on board” will expand Surfshark Group’s personal-data protection capabilities and create additional room for product development, Surfshark founder Vytautas Kaziukonis said in the announcement.
The more interesting aspect of the deal is the growing consolidation around personal-data removal. Surfshark now controls multiple services targeting overlapping but distinct market segments: Incogni for broad consumer coverage, Ironwall for higher-risk professional users, and Optery with particularly strong US broker coverage and detailed exposure reporting.
For existing Optery customers, Surfshark says there will be no immediate change to how the service operates.
Users of any data-removal service should still treat removal as an ongoing process rather than a one-time cleanup. Data brokers can republish records, new databases appear regularly, and information may be copied across multiple services. Periodic rescanning, limiting unnecessary public disclosures, and using unique contact details where practical can help reduce future exposure.
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