Meta has launched a new generative AI video editing feature, available now via the Meta AI app, the Meta.AI website, and the standalone Edits app.
The tool enables users to apply visual transformations to short-form videos using a range of preset prompts, including outfit changes, lighting effects, location swaps, and stylized visual themes.
The new feature builds on Meta’s internal Movie Gen model and marks the company’s first public rollout of an AI-powered video editing suite. With over 50 preset prompts available at launch, users can transform up to 10 seconds of video for free. According to Meta, broader prompt-based customization using user-provided text inputs is expected later this year.
The AI editing system is designed to be accessible to general users without requiring video-editing experience. Users simply upload a clip and choose a prompt, such as transforming the scene into a vintage comic book, applying dreamy lighting effects, or giving the clip a video game aesthetic. The AI then generates an edited version tailored to the selected style. Finished edits can be shared directly to Facebook, Instagram, or Meta’s Discover feed, further integrating the tool into the company’s broader social ecosystem.
Meta describes this release as part of a larger effort to democratize creative tools for both casual users and professional content creators. The company reports that it collaborated with creators during the development phase to select prompt styles most likely to resonate with a wide audience. Integration with the Edits app is intended to streamline the workflow for creators already publishing across Meta’s platforms.
This launch follows years of foundational AI research by Meta’s teams. Starting in 2022 with the Make-A-Scene models, capable of generating multimodal outputs like images, audio, and animation, the company has since developed diffusion-based models like Llama Image and the Movie Gen system. These advances have allowed for increasingly sophisticated media generation and instruction-based editing. The video editing feature released today is the first commercial product to emerge from this research trajectory.
Meta’s foray into AI-enhanced video editing places it in direct competition with other tech giants exploring generative media. However, by embedding its editing tools directly into its social platforms and leveraging its massive user base, Meta could significantly accelerate adoption.
For users interested in trying the tool, access is available in the U.S. and over a dozen other countries. Edited video durations are currently limited to 10 seconds under the free trial model. While no pricing model has been confirmed, the free tier is stated to be temporary.
Before you dive in and upload content on the platform, make sure to read and understand Meta's privacy policy, applicable to generative AI tools active on its platforms.
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