Incogni Review – 2025 Test Results (Pros and Cons)

Information brokers can be hard to deal with without employing a data removal service like Incogni. So, in case you’re wondering if this solution works as advertised and what kind of user experience awaits, our Incogni review will provide a clear answer. 

In short, Incogni can help you regain full control over your digital footprint and effectively wipe your personal data from data broker databases.

In addition to automated personal data removal, Incogni is super easy to use with its intuitive dashboard and offers top-notch security at an affordable price point. So, join us in this Incogni review as we take a detailed look at all the features this wonderful service offers.

Website	Incogni.com
Availability	US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and all of the EU
Coverage	210+ data brokers
Core & Extra Features	Detailed view of data brokers being contacted and request status
Support	24/7 live chat, email, and detailed knowledge base
Price	$7.46/mo
Annual Price	$89.52
Deals	50% Off Coupon >

Key points for using Incogni

• Incogni offers a comprehensive data removal service with an easy-to-use dashboard, budget-friendly plans, and solid security measures.
• It is associated with Surfshark and has attractive features such as opt-outs and adherence to information privacy laws.
• Incogni provides users with rock-solid protection for their online presence in 2025 at an accessible price, which goes as low as $7.46/mo with our 55% discount code “INSIDER55”.

Now, let's take a look at the pros and cons of choosing Incogni to protect your digital privacy.

Incogni feature summary

Incogni delivers an impressive set of features designed to help you regain control of your personal data, including:

• User-friendly dashboard: Incogni offers a user-friendly dashboard that allows you to easily manage your data removal requests, track their progress, and view broker ratings.
• Automated data removal: Incogni's internal algorithm predicts which information brokers may have your information and automatically sends removal requests to them.
• Privacy regulation compliance: Incogni leverages privacy regulations such as CCPA, GDPR, and PIPEDA to enforce the deletion of your data from data brokers' databases. This compliance covers US, UK, Canada, Switzerland, and EU residents..
• Transparent pricing: Incogni offers an attractive pricing model, with monthly and yearly plans available.
• Ongoing data removal efforts: The company sends further removal requests to data brokers after the initial one, thus ensuring consistent deletion of your sensitive data from the web.
• Simple registration process: Due to its user-friendly signup process that allows you to get started in minutes, Incogni is accessible to users of varying levels of technical competence.
• 30-day money-back guarantee: If the service doesn't meet your expectations within the first month, you can request a full refund, no questions asked. 

See all Incogni features here >>

Company history and reputation: Can you trust Incogni?

Incogni is one of the most popular data removal tools out there and is backed by Surfshark, a well-known VPN provider. This partnership adds a layer of credibility to Incogni's reputation and contributes to its overall success.

Headquartered in Amsterdam (the Netherlands), Incogni employs a team of up to 200 employees dedicated to enhancing online privacy and security. 

In short, you can trust the company with your data and relax knowing it will successfully do the job.

Privacy laws and regulations that allow Incogni to remove data

Incogni relies on the data removal rights granted by the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and other privacy regulations such as Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) to compel data brokers to, well, remove your personal information from their databases.

By utilizing these privacy laws, the service delivers an effective solution for those aiming to erase their data from the internet.

While these laws and regulations cover specific areas of the world, to avoid complications, information brokers often comply with them even if the person whose private data they hold doesn’t live in one of the areas. At the moment, Incogni serves residents of the United States, the UK, Canada, Switzerland, and the EU.

Incogni data removal capabilities: How does Incogni remove your personal information from the internet?

Incogni erases your personal data online by sending removal requests to over 210 data brokers. They kickstart this process upon sign-up, with most data brokers responding within a week. Incogni resends removal requests and keeps you in the loop with weekly progress updates, in case any delays occur. This leads to a thorough cleanup, which is why the vendor is so good at what it does.

Incogni also uses an algorithm that predicts which brokers may have your data and then automatically sends removal requests. This sees to it that your data remains off the market without you having to do the heavy lifting.

The platform manages all communication with data collectors, allowing you to track the progress of all your data broker opt-out requests using the dashboard. Thus, with an active subscription, you can trust Incogni to consistently delete your digital footprint from various data brokers.

Setting up and using Incogni

Fortunately, setting up an Incogni account requires only the information needed to search for your records with data brokers:

• Email address
• Full name
• Home address
• City of residence
• Country of residence
• State/Province
• Zip code

For more extensive coverage, Incogni might request your phone number (with country code) and date of birth. Although it may seem like a lot, it's far less intrusive than what some other services require, like copies of your ID and photos of you holding documents.

Start your sign-up process

To get started, visit Incogni.com and click the Sign up button, and you’ll see the Create an account screen.

Enter your Email address and Password. It’s important to enter the email address you use for other online services, as this will increase the chance Incogni finds and eliminates your personal data.

Click Continue to open the Personal Information screen.

Personal information screen

Here, you'll provide Incogni with some personal information so it can search for your data in data broker systems.

Fill out all the information on this Personal information screen, and the Address information screen that follows.

Next, you will see the Authorization form screen. This replaces the Power of Attorney screen that Incogni used previously.

Authorization form screen

You need to complete this Authorization form before Incogni can contact data brokers. This document confirms to the data brokers that they are receiving official data removal requests.

Please note that this authorization has limitations. It only grants Incogni the specific rights outlined in the document, meaning they’re limited to enforcing your right to request the removal of your data under relevant privacy laws.

Sign the document using your mouse or whatever pointing device works for you. Then click Next to see the Checkout screen.

Checkout screen

Now that you are all set up, it is time to pay up. You can choose between a monthly plan or the annual option, and complete the payment using PayPal, credit card, or debit card.

Once you've completed these steps, your account will become active, and you’ll be able to access your Incogni dashboard.

Features and benefits

Finally, it’s time to talk about all the goodies Incogni has to offer.

Easy-to-use dashboard

The dashboard tab makes it easy to see how your official removal requests are coming along. As you can see in the image below, the top section shows the number of removal requests sent, requests in progress, and requests completed.

In our case, Incogni sent out 183 requests to data brokers, with 53 currently in progress and 125 already completed.

This isn’t unusual. Brokers don't always respond right away to data removal requests, with some brokers ignoring them altogether. Still, having Incogni remove our data from more than half of the brokers it contacted is a solid result.

The bottom section of the dashboard houses a nifty pie chart showing the progress of the data removal, along with some helpful tips. While it provides a big-picture view of Incogni's progress, you may want to dig a little deeper, in which case, you can switch to the Detailed view tab.

Scanning public and private databases

The Detailed view tab not only lists the specific data brokers Incogni has contacted on your behalf but also separately scans private and public databases for your information. Note that scanning public data will take a significant amount of time, so remember that patience is a virtue. 

The tab shows a list of every broker contacted, along with their individual status. You can use the Category, Data Sensitivity, and Data Status to filter the list. Clicking the down arrow to the left of the broker name displays specific information about that broker.

A detailed look at a specific broker

If you have a bone to pick with a data broker that Incogni contacted on your behalf, a detailed look will satiate your hunger (at least for the time being). In this section, you'll find:

• Data broker name
• Category
• Data sensitivity score (ranging from 1 to 10)
• Data removal status
• Removal request timelines
• Types of data collected
• Broker information
• Category insights
• Details on how Incogni calculates data sensitivity

People Search Sites

You can find People Search Sites under the Public databases section of the Detailed view. These annoying websites allow anyone to get all sorts of information about almost any person (if they’re in the database).

Here's an example of the preliminary search results for an individual you may be familiar with:

These databases may share full contact details, social media profiles, photos, criminal records, personal financial information, and more. What’s even scarier is that you may not even be aware that these sites have said info. 

Fortunately, Incogni will also contact major People Search Sites on your behalf and demand the deletion of your data.

The drawbacks of using Incogni

While Incogni offers user-friendly data removal services, it does have a few limitations.

Removing your information from People Search Sites feels like a chore

When we asked Incogni to clear our information out of People Search Sites, it simply took too much time to initiate the process. Then, we received a slightly confusing email, which said:

Upon clicking the Select records button, we were redirected to Incogni’s website and presented with 32 screens like this one:

I needed to select the records that actually pertained to me. In the cases where none of the records pertained to me, clicking the Skip profile selection button took me to the next screen. Once this annoying chore was complete, a box popped up telling me that removal requests had been sent to all records matching my profile.

Incogni doesn't deal with all the data brokers

While Incogni works with around 210 data brokers, they don't cover the entirety of the ever-expanding data brokerage landscape, which spans from a few hundred to potentially a few thousand. New data brokers constantly emerge to tap into user data. Achieving full coverage is improbable, but having your data removed from a number of data brokers is an important improvement for your privacy.

Incogni doesn't know which brokers have your data

You may think that the platform sends out blanket data removal requests to all available data brokerages. Rather, it uses an internal algorithm to predict which data brokers likely store your data. 

Although we can confirm Incogni is very effective, such an approach unfortunately opens the door to debate whether some data brokers may end up being overlooked.

Incogni doesn't know if a broker has actually removed your data

Incogni lacks direct access to data broker databases, making it impossible to confirm if the data removal is complete. Instead, the platform relies on the fact that there are legal penalties for not removing someone's data after it has been requested.

Incogni's Security and Privacy Measures: Is Incogni safe to use?

Incogni takes data security seriously. Not only does the service minimize the amount of data it collects, but it also employs robust encryption to keep user information safe. 

It's important to note you won’t find any additional security features here. However, Incogni’s commitment to data protection and minimal data collection means you can trust it to handle your data securely.

Incogni's privacy policy

The vendor prioritizes your privacy with a clear and trustworthy privacy policy. Here are the highlights:

• Transparency: Incogni shares customer data only with trusted service partners.
• Data removal: The service will delete your data 12 months after you stop using the service or upon request.
• Legal compliance: The company complies with legal requests.

Pricing and subscription plans: Choosing the right option

Duration	Standard	Unlimited	Family	Family Unlimited
1-year	$8.29/month	$14.99/month	$16.49/month	$29.99/month
1-month	$16.58/month	N/A*	$32.98/month	N/A*

55% OFF Coupon Code: INSIDER55
Use the coupon code INSIDER55 to get 55% off annual plans. See details here >

Incogni offers multiple subscription plans, billed annually or monthly. The annual plan, as you can expect, is the more economical option. If you go with the monthly plan, you can cancel the subscription after one month and save yourself a lot of money. Nonetheless, it may still be worthwhile to go with the annual plan.

The reason why we recommend doing so is the fact that you’ll receive continuous monitoring and data removal from data brokers' databases. Plus, Incogni frequently adds new data brokers to the list of brokers they deal with. So, if you have an active subscription when the broker list expands, the service will automatically send an official removal request for you on your behalf.

Incogni also offers a family plan that allows you to add up to five people to one subscription. 

While there is no free tier or a free trial, all plans are backed by a 30-day money-back guarantee, ensuring that you can test the service without risk. 

Customer support and resources: What sort of help do you get with Incogni?

Incogni provides 24/7 live chat support and a well-stocked knowledge base covering topics such as the data removal process and dealing with data brokers.

The company goes the extra mile to empower users with simple and clear opt-out guides. These are available on the official blog, making it easy for anyone to understand and follow the steps needed to shield their digital privacy.

Competition: What are the best alternatives to Incogni?

As the world of online privacy protection continues to evolve, it's essential to explore other effective data removal solutions.

Provider	Coverage	Availability	Extra features	Price
Incogni	210+	US, Canada, the UK, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and all of the EU	Detailed view of data brokers being contacted and request status, automatic repeat requests	$8.29/mo
DeleteMe	750+	US, Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, the Netherlands, Singapore, UK	Email and phone masking, detailed privacy reports, custom removal requests	$10.75/mo annually $8.71/mo bi-annually
Privacy Bee	350+	US-only	Powerful browser extension and a free risk assessment	$8/mo annually
Optery	270+	US-only	Free tier available	$3.99/mo

Incogni is more budget-friendly than DeleteMe, which makes it more attractive to users on a tight budget (especially when you purchase a subscription using our code “INSIDER55” for a 55% discount). However, DeleteMe’s broader data broker coverage makes it an appealing option for those seeking a more comprehensive solution. Check out how these services differ in our Incogni vs DeleteMe comparison.

On the other hand, Incogni is a much simpler service than Privacy Bee, positioning it as the primary choice for first-time users. That said, Privacy Bee offers additional features like its browser extension, though it’s only available in the US.

Unlike most similar services, Incogni included, Optery offers a cost-free edition with limited features. Both services come with a 30-day, no-questions-asked money-back guarantee, but Optery is a more pocket-friendly pick with a family-friendly option to boot. 

Summary: Is Incogni worth the cost in 2025?

If there’s anything this Incogni review makes clear, it’s that the titular service is absolutely worth the cost. It’s an easy-to-use, yet powerful tool for data removal from at least some of the data brokerage firms that are springing up all over the web. 

While not the most feature-packed data removal service out there, its availability in Europe, a reasonable price tag, and pro-privacy pedigree from the Surfshark family certainly make it a worthy addition to your privacy arsenal. On top of that, the dashboard is simple, and its sophisticated algorithm will aid you in your continuous effort to make your digital footprint squeaky-clean.

Other data removal guides:

• Best Data Removal Services
• Optery Review
• DeleteMe Review
• Privacy Bee Review
• Privacy Bee vs Incogni
• Incogni vs Optery
• Optery vs DeleteMe
• How to Delete Your Digital Footprint
• How to Delete Yourself from the Internet
• How to Massively Reduce Junk Email and Spam
• How to Not Get Doxxed
• How to Opt Out of Whitepages
• How to Stop Spam Calls and Robocalls

Incogni FAQs

This Incogni review was last updated on April 25 2025.