Optery vs Incogni – One Clear Winner (August 2025)

A good data removal service is hard to choose, especially when choosing between two vendors that largely offer the same thing. Such is the case with Optery vs Incogni. 

On the surface, both have affordable pricing and extensive data broker coverage. However, where one is transparent with everything, the other one is hiding its features behind higher-priced premium tiers.

Join us to learn which one you should go with for the best data removal in the world.

Key takeaways with Optery vs Incogni

• Incogni is an affordable and highly effective data removal service with a simple user interface and automated data removal from a variety of data brokers that also includes unlimited custom requests in its premium plan
• Optery offers one of the best data removal services, with automated opt-outs from over 370 data brokers, custom scans, and personalized reports that are much more expensive than its competitors.
• Both Optery and Incogni have high success rates in terms of data removal, but they differ in coverage, features, and user experience, making the choice dependent on specific user needs.

Optery vs Incogni: Which company is more trustworthy?

In the world of data removal, trust is the real currency. Both Optery and Incogni take it seriously, so the real decision usually hinges on price and perks.

Optery wins points for transparency, giving users a clear view of found profiles and even offering a free plan to build confidence.

Incogni, backed by Surfshark, goes even further. It recently secured an Independent Limited Assurance Report from Deloitte, one of the Big Four. Deloitte confirmed that Incogni covers 420+ data brokers, has processed over 245 million removal requests, and resubmits deletion requests every 60–90 days to keep your data wiped. The report also verified that Incogni has zero ties to data brokers.

Optery overview

Optery is a data removal service that will, without a doubt, help you take full control of your online privacy. Launched in 2020 by Lawrence Gentilello – a tech visionary with a profound track record in data management – Optery helps users eradicate personal data from various data brokers and people search sites. 

Currently located in the tech hub of the San Francisco Bay Area, California (sadly, the US is a member of Five Eyes), Optery has a decent network of sites it can target, but also offers custom removals as a part of its priciest plan. 

Optery pros and cons

Let’s take a look at the pros and cons of choosing Optery as one of your privacy tools:

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Incogni overview

Incogni, headquartered in the Netherlands (safely outside the Five Eyes surveillance alliance), was built to take the headache out of data removal. Instead of slogging through dozens of opt-out requests yourself, Incogni automates the process, targeting a wide network of data brokers — everything from public databases and people-search platforms to shady paid directories — systematically scrubbing your information from the web.

For those who want an extra layer of protection, Incogni’s premium plan adds unlimited custom requests. This means you can tap into the expertise of a human privacy specialist who will personally handle tricky cases that automation can’t always cover. It’s a helpful safety net if you need more than just set-and-forget protection.

And for businesses or professionals in especially sensitive roles, there’s Ironwall by Incogni. It's built for high-risk roles like judges, social workers, and executives who need more than just automation. With a dedicated privacy expert on your side, exposures get tracked down manually, escalated when needed, and removed at the source — even if it means working with law enforcement. It’s privacy protection at its toughest, whether for individuals, teams, or entire organizations.

Incogni pros and cons

Let's see what this powerful surface brings to the table:

Optery vs Incogni: Core features overview

Want to know how Optery and Incogni actually protect your data? We dug into their standout features to see what sets them apart, so you can spot the strengths (and quirks) of each service.

Availability

Here's a quick rundown of the availability of Incogni and Optery:

Incogni	Optery
✅United States of America (50 States) ✅European Union ✅United Kingdom of Great Britain and Northern Ireland ✅Canada ️✅Isle of Man ️✅Switzerland ✅Norway ️✅Iceland ️✅Liechtenstein	✅United States of America (50 States ❌European Union (Limited) ❌United Kingdom of Great Britain and Northern Ireland (Limited) ❌Canada ️❌Isle of Man ️❌Switzerland ️❌Norway ️❌Iceland ️❌Liechtenstein

When evaluating the geographical reach of data removal services, it's crucial to consider where each service is legally able to operate. As of now, Optery's services are exclusively available to residents of the United States. They focus on the US market and thus comply with US-specific privacy regulations such as the California Consumer Privacy Act (CCPA).

In contrast, Incogni offers its services to a much broader international audience. Its coverage includes not only the United States and Canada but also extends to the United Kingdom, the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, and the entirety of the European Union. 

This means Incogni can act on behalf of residents covered by comprehensive data protection laws like the General Data Protection Regulation (GDPR), UK GDPR, and the Personal Information Protection and Electronic Documents Act (PIPEDA).

The difference in geographical coverage between the two vendors is significant. While Optery provides a valuable service for US residents, Incogni's extensive international presence makes it the go-to choice for individuals in multiple countries seeking to manage their online privacy under various data protection laws.

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Automated data removal

Automation revolutionized the data removal process, making it more productive and reliable. So, it’s unsurprising that both services offer it as the main selling point.

Optery approaches online privacy with precision, scanning the web for personal details across data broker sites, initiating opt-out requests, and vigilantly monitoring for any resurfacing of information. This all-encompassing method ensures not only the thorough elimination of personal data but also its continued protection. Optery's detailed reports, complete with before-and-after visuals, provide a clear and accountable record of their commitment to maintaining your online priva

On the other side, Incogni harnesses advanced algorithms to anticipate and detect emerging data brokers that may hold your private details. The platform manages all correspondence with data collectors, sending removal requests and permitting users to oversee the progress via the Incogni dashboard.

Incogni works a bit differently from other data removal services, and that’s what makes it stand out. It tackles both public brokers, like people search sites, and private brokers, such as marketing firms. For public sites, it scans records and submits removal requests, just like other services. But private brokers don’t share their data openly, so Incogni takes a proactive approach — sending removal requests upfront with only the minimal information needed to erase your data.

This method is backed by independent verification. Deloitte reviewed Incogni’s operations and confirmed its coverage, processes, and results, giving users real assurance that their data is being handled responsibly. With this combination of smart automation, proactive requests, and verified transparency, Incogni sets a new standard in protecting your online privacy.

Learn more about Incogni's data removal techniques here >

Data broker coverage

When it comes to the data broker reach, the scope of coverage is a crucial aspect of any data removal service. Optery boasts an extensive network that encompasses over 375 data brokers, continually striving to broaden its influence and address emerging data collectors. 

Still, there is a tiny snag. Optery doesn’t make the entire network available in the more affordable plans. For instance, the ‘Core’ plan can target only around 111 brokers through automation. Furthermore, while extending the reach on their own, the number of custom requests is limited to around 300. 

By comparison, Incogni not only offers automated removal from over 420 data brokers, but it also has unlimited custom removal requests to target any site you want. 

Plus, Optery is limited to people search sites and marketing data brokers, whereas Incogni is much more capable in this regard:

Incogni	Optery
✅People search sites ✅Marketing data brokers ✅Risk mitigation brokers ️✅Recruitment data brokers ️✅Financial information brokers	✅People search sites ✅Marketing data brokers ❌Risk mitigation brokers ❌Recruitment data brokers ❌Financial information brokers

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User interface and ease of use: Is Optery or Incogni more user-friendly?

Most data removal services are simple, and Incogni and Optery are no exception. 

For instance, Optery features a streamlined dashboard that intuitively guides users through privacy management. The interface is organized to provide a stress-free experience, where monitoring the status of personal data removal is super easy. We can confidently say that even those with a minimal technical background can navigate Optery's system and learn the ins and outs of the solution within a few minutes.

Incogni keeps things simple and efficient with a dashboard that gives you a clear overview of your data removal progress. For a deeper look, the platform separates details into Data brokers and Requests, so you can see exactly which brokers are involved and track every removal step.

Expand a broker entry to view all requests sent, complete with timelines showing when actions occurred. This visual approach makes it easy to follow your data’s journey.

Navigation is straightforward: use the top menu to go to “Requests” or “Data” brokers, filter by broker name, and track progress in real time. The platform balances clarity and control, letting you stay informed without any guesswork.

All things considered, when it comes to user experience, you’re in good hands, regardless of the provider you choose.

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Custom removal requests

Sometimes your personal information pops up on a site that isn’t covered by standard data removal services. That’s where custom removal requests come in handy — and both Optery and Incogni have you covered.

Optery offers this feature in its “Ultimate” plan, allowing users to extend the reach of its broker network by roughly 600 additional sites. With the most expansive plan, removals cover up to 640+ sites (or 385+ sites without enabling so-called “Expanded Reach”). Custom requests are unlimited, but there’s a waiting period — you need to maintain an active subscription for 30 days before you can submit them.

Incogni takes a more flexible and extensive approach. With its “Unlimited” plan, custom requests are available immediately and truly unlimited. Users can target any of the 1,420 sites Incogni currently covers — 420 through automated broker coverage and over 1,000 additional domains where Incogni has already successfully removed personal data. This plan also costs around half of Optery’s comparable option, giving you more control, faster results, and better value.

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Reporting

With Optery, users are provided with clear before-and-after documentation, visually charting the removal of their particulars from data brokers' clutches. This level of detail not only demonstrates Optery's effectiveness but also bolsters user confidence in the company’s resolve to safeguard privacy. Users can easily follow the path their data takes from being publicly accessible to securely hidden away.

Recently, Optery implemented the option of detailed AI-generated reports. While useful, the feature works through partnership with OpenAI, meaning it’s not fully private, which is why we suggest you don’t opt in for this if you end up choosing Optery.

Incogni goes for a more streamlined reporting approach. While it adeptly handles the removal of user data from broker sites, it stops short of providing the detailed reports that some users might crave. The absence of such granular reporting positions Incogni as a more straightforward, though less informative, player in the data privacy arena.

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Pricing and plans

Data removal services, while amazing, do require a financial investment. Let’s check out Optery’s pricing first:

Duration	Free	Core	Extended	Ultimate
1-year	/	$3.25/month	$12.42/month	$20.79/month
1-month	/	$3.99/month	$14.99/month	$24.99/month

The “Core” plan is rather affordable. Nonetheless, it does have plenty of limitations, primarily in terms of automated data broker opt-outs, supporting only 110 sites. Purchasing the “Extended” plan provides more automated opt-outs (275 sites), while the “Ultimate” plan increases the coverage to 385 websites and unlocks custom requests.

Unfortunately, lower-tiered plans are significantly limited, so you’ll have to move your way up the ladder to get the best results.

Incogni wins in the pricing department, especially because it doesn’t hide the data brokers behind a paywall. 

Duration	Standard	Unlimited	Family	Family Unlimited
1-year	$7.99/month	$14.99/month	$15.99/month	$22.99/month
1-month	$15.98/month	N/A*	$31.98/month	N/A*

Both services offer free plans that allow you to send out self-service opt-outs and 30-day money-back guarantees to try them out without making a financial commitment beforehand.

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Security measures and privacy policies: Is Optery or Incogni a safer choice?

When you sign up for a data removal service, you’re essentially handing over your digital identity and saying, “Here, keep this safe.” That’s why strong privacy policies and airtight security measures aren’t just nice extras — they’re deal breakers. Both Optery and Incogni know this and go out of their way to prove they can be trusted.

Optery takes a no-nonsense approach. The company makes it clear it has zero financial ties to data brokers and no plans to monetize your personal details. On top of that, you’re in the driver’s seat: You can access or delete your data whenever you want, which gives you that added sense of control many privacy-conscious users appreciate.

Incogni, on the other hand, raises the bar by bringing in outside validation. Instead of simply telling users they’re secure, they had Deloitte (yes, that Deloitte, one of the world’s Big Four auditing firms), independently check under the hood. The result was an “Assurance Report” that confirmed some impressive stats: coverage of 420+ data brokers, recurring automated removal requests every 60–90 days, and over 245 million successful deletions to date. Deloitte also verified that Incogni gets confirmation from every broker and has no shady ties to the industry it’s policing.

This isn’t just good PR — it’s rare in the data removal world and sets a new bar for transparency. Optery gives you solid control over your data, but Incogni backs its promises with Deloitte’s seal of approval.

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Customer support

When it comes to support, both Incogni and Optery have you covered. Email, live chat, social media, web forms, and detailed FAQs are all available — and our testing showed they actually deliver.

Incogni	Optery
✅24/7 Live Support ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk	✅24/7 Live Support ✅Email ✅Live chat ️✅Social media ️✅Web form ️✅FAQs / Help desk

We tried Incogni’s 24/7 live chat and found agents quick, friendly, and helpful, while their knowledge base and blog make self-service opt-outs simple to follow. Email responses typically arrive within 24 hours, so even non-urgent questions are handled smoothly.

Optery impressed too, with multiple contact channels and 24/7 chat. A chatbot handles the first response, but a real agent is just a click away, and the FAQ and help desk are thorough.

Testing both at different times, we found live chats fast, knowledgeable, and easy to use. Whether you want hands-on guidance or a quick answer, both services deliver strong, reliable support.

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Optery vs Incogni: Who wins the data removal duel?

After tallying the scores in each category, Incogni is the overall winner, claiming victory in this privacy-protecting showdown. 

This doesn’t mean that Optery isn’t a quality data removal service, as it has its share of positives. The fact that you’ll have to purchase its more expensive plans to reap the full benefits is a major downside and makes Incogni seem like a more economical choice.

Other data removal guides:

• Best Data Removal Services
• Incogni Review
• Optery Review
• DeleteMe Review
• Privacy Bee Review
• Privacy Bee vs Incogni
• Incogni vs DeleteMe
• Optery vs DeleteMe
• How to Delete Your Digital Footprint
• How to Delete Yourself from the Internet
• How to Massively Reduce Junk Email and Spam
• How to Not Get Doxxed
• How to Opt Out of Whitepages
• How to Stop Spam Calls and Robocalls

Optery vs Incogni FAQ