Dashlane is ending its long-standing Free plan on September 16, 2025, as part of a strategic shift toward strengthening its premium offerings and focusing on advanced cybersecurity features.
Starting August 5, 2025, all Free plan users have been automatically placed on a temporary trial of Dashlane Premium, giving them just over a month to evaluate paid features before needing to upgrade or export their data.
The announcement signals a move to consolidate consumer plans and prioritize security capabilities that counter increasingly sophisticated threats, including AI-driven phishing attacks. According to the company, this change enables them to streamline development and focus on innovation, specifically in areas like real-time phishing protection, encrypted vault access across devices, and breach monitoring.
Dashlane, a password manager headquartered in New York with millions of users globally, is known for its cross-platform encrypted credential storage and secure sharing capabilities. The service has long offered a tiered model that included a no-cost plan allowing users to store up to 25 passwords on a single device. That offering, however, will be phased out entirely by mid-September.
From now until the cutoff date, users on the Free plan can test Premium features such as:
- Unlimited password and passkey storage
- Multi-device synchronization
- Real-time phishing alerts (excluding VPN access during the trial)
- Secure password sharing across accounts
After September 16, users who do not upgrade will lose all access to their stored credentials within the app, meaning they will not be able to view, copy, or edit any data. However, they will still be able to export their data to a CSV file until September 16, 2026. Dashlane has stated it will provide email reminders and support during this transition period.
Dashlane is offering exclusive discounts to existing Free users who choose to move to a paid plan.
While the discontinuation of the Free plan may frustrate some long-term users, Dashlane emphasized that browser-based password managers like Google Password Manager or iCloud Keychain lack certain critical protections. The firm cites its zero-knowledge architecture, secure credential sharing, breach alerts, and passwordless login support as differentiating factors that justify the move toward a paid-only model.
If you want to explore other options, start by considering our list of the top 5 password managers in 2025.
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