Aura Data Removal Review – Worth It in 2025?

Ever wonder how much of your personal information is floating around the internet right now — just waiting to be sold to the highest bidder? Data brokers don’t just scrape your email or phone number; they can piece together a surprisingly detailed profile of your life, and then profit off it. That’s exactly the problem Aura’s data removal service promises to solve — by automatically hunting down your information and scrubbing it from those shady broker sites.

In our Aura data removal review, we’ll unpack how Aura’s removal tool actually works, what the experience feels like in practice, and whether it really delivers on its promise. We’ll also look at how it fits into Aura’s all-in-one security suite and whether it’s worth the subscription price.

But here’s the big cliffhanger: Can Aura’s automated removals actually keep your data gone for good, or is it more of a temporary fix? Jump to our breakdown of Aura’s removal process!

Website	Aura.com
Availability	The US
Coverage	130+ broker and people-search sites
Extra security and privacy features	Aura’s all-in-one suite, including identity theft protection, credit monitoring, VPN, antivirus, password manager, and up to $5 million in identity theft insurance
Customer support	US-based phone support, live chat, Help Center
Price	$12 – $30/month ($9 with coupon)
Best deals	68% Off Coupon >

Core points for choosing Aura for data removal

• Aura isn’t just a privacy add-on — it’s part of a full digital security suite that rolls identity theft protection, credit monitoring, antivirus, VPN, and data broker removal into one easy-to-manage app. No more juggling separate subscriptions.
• Its AI-powered alerts spot threats quickly and keep you in the loop when your personal info pops up online, saving you the headache of handling opt-outs yourself.
• Aura is feature-packed and always on call, but it’s pricey and not the fastest on alerts. If scrubbing your data is the priority, Incogni digs deeper.

Why choose Aura for privacy protection?

In today’s world, where data leaks and scams feel like daily headlines, Aura steps in with a bold promise: All-in-one digital security that actually makes your life simpler instead of more complicated. Founded in 2017 after its CEO personally experienced identity theft, Aura was built on the idea that protecting yourself online shouldn’t require juggling a dozen different apps.

Since then, Aura has grown into a heavyweight in online safety, backed by nearly $750 million in funding and recognized as one of the top identity theft protection services by outlets like Forbes and US News. Its subscription plans cover individuals, couples, and families, working seamlessly across Windows, macOS, Android, and iOS.

So, what exactly do you get? A lot more than just identity theft protection. Aura bundles real-time alerts, dark web scans, a VPN, antivirus, data broker removal, parental controls, credit monitoring across all three bureaus, and even identity theft insurance — all under one roof. On top of that, its AI-powered technology aims to detect fraud faster than many competitors, giving you quicker warnings when something suspicious pops up.

What makes Aura stand out is its reach. Whether you’re a parent worried about your child’s online safety, a couple looking for joint protection, or a solo user who wants peace of mind, Aura has a plan designed to fit.

Pros and cons of Aura's data removal service

Let’s break down where Aura shines and where it stumbles:

Of course, bold promises raise a big question: Does Aura really deliver on all of this, or is it trying to do too much at once?

Aura Data Removal Service feature summary

Aura’s data removal tool is designed to scrub your personal details from the internet and keep them from resurfacing. It includes:

• Data broker removal – Sends automated opt-out requests to 130+ data brokers and people-search sites, with continuous re-scans to catch re-listed data.
• Google Search cleanup – Helps remove sensitive personal details from search results so they don’t show up when someone looks you up online.
• Spam list and junk mail removal – Cuts your exposure to telemarketers, spam texts, and junk mail by scrubbing your information from marketing databases.
• Progress tracking dashboard – See which sites Aura is removing your data from, track ongoing requests, and get regular updates on completed removals.

Beyond data removal, Aura includes a full suite of tools that protect your identity, finances, and devices. This includes:

• Credit monitoring – Keeps tabs on all three major credit bureaus and alerts you quickly if something suspicious appears.
• Identity theft insurance – Up to $1M coverage per adult to cover costs if your identity is stolen.
• Financial fraud protection – Monitors linked accounts and payday loan applications to spot fraud early.
• Built-in VPN – Encrypts browsing and masks your IP for safer internet use.
• Antivirus software – Protects devices from malware, ransomware, and spyware.
• Password manager – Stores and autofills strong, unique passwords across your accounts.
• Parental controls and Safe Gaming – Helps parents set limits, block harmful content, and detect online risks in games.
• AI spam call and message filtering – Stops robocalls and scam texts before they hit your phone.
• 24/7 fraud specialists – US-based experts guide you through recovery if fraud or identity theft happens.

Together, these extras make Aura more than just a data removal service — it’s an all-in-one digital safety net.

How does Aura remove your personal information from the internet?

Aura makes the messy business of scrubbing your personal details from the web surprisingly simple. Instead of spending hours chasing down data brokers one by one, Aura automates the process and keeps watch so your information doesn’t just pop back up later.

The removal process (step by step)

Here’s how it works once you sign up and provide your details:

1. Scanning – Aura scans over 130 data brokers and people-search sites to spot where your personal information (like your phone number, home address, or even relatives’ names) is being exposed.
2. Opt-out requests – It then automatically sends removal requests to those sites, saving you from manually contacting each one.
3. Continuous monitoring – Aura re-checks broker sites daily and resubmits requests if your data reappears.
4. Follow-ups and reporting – If brokers delay or refuse removal, Aura keeps following up. You can track progress through the dashboard, which shows which sites have been contacted and cleared.

This ongoing process means Aura doesn’t just wipe your data once — it keeps fighting to ensure it stays down.

Why this matters

Data brokers collect and sell personal information from public records and online sources. That can lead to:

• Annoying spam and robocalls – Those endless calls about car warranties or fake sweepstakes? They often come from marketers buying lists of phone numbers from data brokers. Once your info is out there, the noise doesn’t stop.
• Privacy risks – With just a name and city, anyone can pull up your address, relatives, or even property records. That’s unsettling enough on its own, but it can also expose your family to unwanted contact.
• Identity theft – The more pieces of your digital puzzle that data brokers sell, the easier it is for fraudsters to stitch together your identity. From fake credit card applications to hacked accounts, oversharing by data brokers makes their job a whole lot easier.

Important things to know about Aura's data removal service

Aura’s data removal is powerful, but it’s not magic:

• Not permanent – New records or online accounts can cause your data to reappear.
• Mostly US-focused – Coverage outside the US is limited compared to specialized services like Incogni.
• Part of a bigger bundle – Data removal is one feature in Aura’s all-in-one package that also includes credit monitoring, VPN, and antivirus. If your only goal is data removal, a dedicated service might be more effective.
• Manual cleanup still needed – Social media, old accounts, or personal blogs aren’t covered — you’ll need to tackle those yourself.

In short, Aura automates the hardest part of cleaning up your online footprint, but it works best when combined with your own privacy habits.

Getting started with Aura

Setting up an Aura account doesn’t take long, but it does require you to hand over some personal details so the service can actually protect them. Here’s how it went when we tested it:

Sign up for a plan

The data removal tool isn’t sold separately — you’ll need to subscribe to one of Aura's identity theft protection plans (Individual, Couple, or Family).

Provide your details

Once inside, Aura asks for information like your full name, address, phone number, email, date of birth, and Social Security number. It feels a little personal at first, but it’s the only way Aura can scan data broker sites and catch your info. On the plus side, Aura’s security is audited (SOC 2 Type II certified), so we felt comfortable sharing it.

Aura kicks off the removal process

The system immediately runs its first scan across data broker and people-finder sites. If your information appears, Aura automatically sends opt-out requests to have it removed. From there, it keeps checking daily and resubmits requests if your data reappears — so it’s not a “one and done,” it’s ongoing.

Track everything in the dashboard

The dashboard is where you can see the progress in real time — completed removals, in-progress requests, or sites that need your confirmation. Some brokers require an extra step (like clicking a confirmation email), but Aura flags those clearly so you don’t miss them.

The whole process felt surprisingly smooth. From sign-up to first results, it took us only a few minutes, and within days, we could already see removal requests being processed.

User interface and experience

Logging into Aura for the first time feels a bit like starting a new notebook — crisp, clean, and full of possibilities. Setup takes just a few minutes, and once you’re in, the dashboard gives you that satisfying “okay, I’m covered” vibe.

On desktop, the design is sleek and polished, but we did find ourselves playing a little game of hide-and-seek with certain alerts. The VPN and antivirus buttons jump out at you, while the identity monitoring notifications sometimes feel like they’re hiding behind a menu. Not a huge hassle, but you’ll want to poke around to get the lay of the land.

The mobile app is where Aura really shines. On iOS and Android, it’s smooth, simple, and just makes sense. Need to check if your info’s floating around a shady broker site? Boom — it’s right there. Got a fraud alert while you’re out? Your phone buzzes instantly, no digging required. We ended up relying on the app way more than the desktop version because it keeps everything at your fingertips.

What stood out is how low-effort it is — you set it up once, and it handles the heavy lifting. Data broker removals, credit monitoring, dark web scans — it’s all humming away quietly in the background until something needs your attention. That’s digital security the way it should be: Always on guard, without nagging you 24/7.

That said, Aura does pack in a lot (VPN, antivirus, password manager, parental controls), and for total beginners, it can feel a bit like being handed the keys to a spaceship. Luckily, the design is friendly enough that even if you don’t know what every button does, you won’t feel lost.

Design and long-term reliability

Aura skips the gimmicks and sticks to what matters: A clean, simple design that makes it easy to stay in control of your security. Behind the scenes, steady updates keep everything sharp and ready to handle new digital threats.

That said, when it comes to long-term performance, data removal services like Aura face a few natural limitations:

Strengths

• Always on watch: Continuous scanning and automatic re-submission of opt-out requests keep data brokers from sneaking your info back online.
• Resurfacing protection: Aura’s persistence tackles the reality that personal data tends to reappear.
• Part of a broader toolkit: With identity theft monitoring, credit alerts, and more bundled in, you’re not relying on data removal alone.

Limitations

Limitations

• No permanent fix: Data brokers can collect your details again from new records or online activity.
• Not as specialized: Aura covers fewer brokers compared to dedicated data broker removal services like DeleteMe or Incogni.
• Broker roadblocks: Some sites drag their feet (or flat-out refuse) when it comes to removals.
• Subscription required: Cancel your plan, and the monitoring stops.

In short, Aura’s design makes staying protected feel refreshingly simple, and its persistence pays off — but it’s worth remembering that data removal is a marathon, not a one-time sprint.

All-in-one protection with Aura: Identity theft, VPN, and data removal in 2025

Instead of juggling five different apps (and trying to remember five different logins), Aura identity theft protection suite bundles everything into one clean, user-friendly platform. Here’s a closer look at what makes it stand out.

Identity and credit protection

Identity theft is a scary business, but Aura takes a proactive stance. With three-bureau credit monitoring (Experian, Equifax, and TransUnion), you’ll get near-instant alerts if something fishy pops up on your credit file, like a loan you never applied for. On top of that, it scans the dark web and shady corners of the internet to see if your Social Security number, phone number, or passwords are floating around where they shouldn’t be.

What really sets Aura apart is speed: Alerts often land faster than with many competitors. And if things do go south, Aura backs you with 24/7 US-based fraud resolution specialists and up to $1 million in identity theft insurance per adult on your plan. That’s the kind of backup you hope you’ll never need, but it’s great to know it’s there.

Financial fraud protection

By linking to your bank accounts, credit cards, investment portfolios, and even retirement savings, Aura uses AI to flag suspicious activity in real time. Think of it as an extra set of eyes on your money that never sleeps.

You can also instantly lock your Experian credit file with a tap, which is a handy way to slam the brakes on new credit applications. Combine that with account takeover alerts and even home and auto title monitoring, and Aura covers financial fraud from every angle.

Privacy and online security

For those who spend a lot of time online (so… all of us), Aura includes a bundle of privacy features that would normally require separate subscriptions. There’s a VPN with over 100 virtual locations, safe browsing that blocks malicious websites before you even click, and antivirus protection for Windows, Mac, and Android.

Add in a secure password manager, spam call and text blocking, and automatic data broker removal (goodbye, creepy people-search sites!), and you’ve got a strong privacy toolkit built right in. It’s like digital spring cleaning on autopilot.

Family protection features

Families get an especially good deal with Aura’s Family Plan. It covers up to five adults and unlimited kids, which means everyone under your roof gets their own protection. Parental controls let you set healthy screen-time limits, block inappropriate content, and get activity reports, while Safe Gaming monitors chat in over 200 popular games for signs of cyberbullying or predators.

Perhaps most importantly, Aura watches over your children’s identities too. It keeps an eye on their Social Security numbers (a prime target for identity thieves) and even helps you freeze their credit files. All of that is wrapped in unlimited child coverage, so whether you’ve got one kid or five, Aura’s got them covered.

Challenges and potential drawbacks of using Aura

No service is flawless, and Aura is no exception. While it delivers a wide range of powerful features, there are a few areas where it could sharpen up.

Limited data broker coverage

If your main priority is data removal, Aura might feel a bit underwhelming compared to dedicated services. As of late 2025, Aura covers around 130 data broker sites. That’s respectable, but it falls short next to competitors like Incogni (1,420+) and DeleteMe (750+).

To make things trickier, Aura doesn’t let you send custom removal requests. You can suggest new brokers for them to add, but you can’t go in and manually target the ones missing from their list.

Geographic restrictions

Aura’s data removal shines brightest in the US, where most of its broker coverage is focused. If you’re based in Europe, Canada, or elsewhere, you’ll quickly notice its limitations. International users with data floating around outside the US may want a tool with a broader reach.

Bundled pricing

Because Aura bundles data removal with its full suite (identity theft protection, VPN, antivirus, and more), it isn’t the most budget-friendly choice if you’re only after the removal service. Dedicated providers often give you more bang for your buck if that’s your sole focus.

On top of that, while Aura’s VPN and antivirus are decent, they’re not as robust as the heavy hitters in those categories. Paying for tools you don’t need can feel like buying the whole toolbox when you really only wanted a hammer.

The dashboard dilemma

Aura’s all-in-one dashboard is both handy and a little overwhelming. Having identity protection, financial monitoring, antivirus, VPN, and data removal service under one roof makes life simpler — you don’t have to juggle multiple apps. But the flip side is that the interface can feel crowded, especially for newcomers who just want to find the data removal section without sifting through everything else.

When it comes to reporting, Aura keeps things fairly simple. You’ll see progress updates on your data removals, which is reassuring, but you won’t get the kind of detailed, color-coded breakdowns that some specialized competitors provide. If you’re after slick visual reports and granular insights into every data point being cleaned up, Aura may feel a bit bare-bones.

Data removal services: Helpful but not foolproof

Here’s the thing: No matter how good Aura (or any other service) is, there’s no “delete my data” button for the entire internet. Data brokers are persistent and can pick your information back up from public records, marketing lists, or just new activity you create online. That’s why ongoing monitoring matters — removal isn’t a one-and-done fix, it’s a maintenance game.

And while Aura does a solid job tackling data broker sites, there are limits. It can’t make your old tweets vanish, scrub your Facebook profile, or de-index your name from Google search results. In other words, these services are powerful tools for reducing your exposure, but they’re not digital erasers.

Aura's security and privacy measures: Is it safe to use?

Security and privacy features	Aura
AES-256 encryption (data at rest)	✅
HTTPS encryption (data in transit)	✅
Zero-knowledge password manager	✅
ISO 27001 & SOC 2 Type II	✅
Intrusion detection and limited employee access	✅
Clear privacy policy	✅

Aura takes security seriously, and it shows. All the essentials are here: AES-256 encryption to lock down your data at rest, HTTPS for safe transfers, and a zero-knowledge architecture for the password manager (meaning even Aura can’t peek into your vault).

On top of that, the company holds certifications like ISO 27001 and SOC 2 Type II, which aren’t just shiny badges — they’re proof that independent auditors have stress-tested Aura’s systems against real security standards.

The platform also keeps watch behind the scenes with intrusion detection and data loss prevention tools, while limiting employee access to sensitive data (and auditing it when access happens). In other words, Aura isn’t just building walls; it’s patrolling them, too.

That said, security is only one half of the equation — privacy matters just as much. Aura’s Privacy Policy (last updated October 3, 2024) lays out how it handles your data across its services. While it’s generally straightforward and in line with industry expectations, we recommend giving it a skim — especially since the details can vary depending on whether you’re using the password manager, VPN, or other tools.

So, is Aura safe to use? The short answer is yes. With strong encryption, independent audits, and a privacy framework that’s clear about its practices, Aura does a solid job at protecting your information.

Pricing and subscription plans: Choosing the right option

Aura plans	Individual	Couple	Family
1-month	$12/month	$20/month	$30/month
1-year	$9/month	$17/month	$25/month

Deal: Get 68% discount on Aura's yearly plans >

Aura keeps things pretty simple with three main plans — Individual, Couple, and Family. Prices range from $9 to $25 per month if you pay annually (a little higher if you go month-to-month). What’s nice is that no matter which plan you choose, you get the full toolkit — identity theft protection, credit monitoring, antivirus, VPN, and, yes, data removal from over 130 broker sites. The main difference is simply how many people you want covered.

• Individual: Great if you’re flying solo. Covers 1 adult, up to 10 devices, and includes $1 million in identity theft insurance.
• Couple: For pairs who want to be protected together. Covers 2 adults, up to 20 devices, and doubles the insurance coverage to $2 million total.
• Family: The big umbrella. Covers up to 5 adults and unlimited kids, 50 devices, and throws in extras like parental controls and child identity monitoring.

Aura lets you explore its features risk-free, and if you opt for an annual plan, you’re covered by a 60-day money-back guarantee. Just be aware: After the first year, renewal rates can jump — sometimes by as much as 40%, so the long-term math is worth checking against your budget.

All things considered, Aura’s plans pack in a lot of value compared to piecing together separate services. But since the data removal feature isn’t sold on its own, you’ll want to decide if the full bundle makes sense for your needs.

Customer support and resources: What sort of help do you get with Aura?

When it comes to support, Aura doesn’t leave you hanging. You get 24/7 US-based phone support, plus chat support during business hours if you’d rather type than talk. For quick questions, there’s also a help center and FAQ library, which makes it easy to find answers without waiting on hold.

But the real standout is Aura’s “White Glove Fraud Resolution” service. If your identity is stolen or your data ends up in the wrong hands, you’re paired with a dedicated case manager and certified fraud specialist. They guide you through the messy parts — whether that’s disputing fraudulent charges, dealing with credit bureaus, or navigating government paperwork. Think of it as having a personal guide when things get stressful.

That said, a few users have mentioned occasional hiccups when trying to cancel or get instant support. We personally reached out via Aura’s chatbot and live chat and found the team quick, helpful, and very responsive — so while experiences can vary, most interactions are smooth and satisfying

Overall, Aura’s customer support goes well beyond basic troubleshooting. From tracking your data removal requests in the dashboard to having a specialist in your corner during a crisis, the resources are designed to make sure you’re never facing problems alone.

Competition: What are the best alternatives to Aura?

Data removal service	Focus	Data brokers covered	Core features and strengths
Aura	All-in-one security suite	130 (no custom requests)	Identity theft protection, VPN, antivirus, password manager
Incogni	Automated data removal	420 (1,420+ with custom requests)	Fast, fully automated, unlimited custom removals on higher tier
DeleteMe	Hybrid manual and automated	181 (850+ with custom requests)	Privacy experts handle some removals manually, recurring opt-outs
Optery	Free plan and transparency	120 – 640 (varies)	Free plan shows exposed data; paid tiers offer screenshot verification

Incogni – Built by the team behind Surfshark, Incogni is like the power washer of data removal services: fast, automated, and surprisingly easy to use. It covers over 420 data brokers right out of the gate, and if you spring for the higher-tier plan, you also get unlimited custom removal requests. For anyone whose main goal is to scrub their info from as many sites as possible without lifting a finger, Incogni is tough to beat.

DeleteMe – Where Incogni leans heavily on automation, DeleteMe mixes in a more hands-on approach. It covers more than 181 brokers, but what makes it stand out is the team of privacy experts who handle some removals manually for extra accuracy. Add in recurring opt-outs every few months and bonus tools like email and phone masking (sometimes at an extra cost), and you’ve got a service that feels a little more personal than the competition.

Optery – If you’d rather dip your toes in before committing, Optery offers one of the most generous free plans on the market. It lets you see exactly where your data is exposed, and from there, you can either DIY the removals or upgrade to a paid plan where both bots and humans do the heavy lifting. Higher tiers even provide screenshot proof of removals, giving you transparency that’s rare in this space.

Aura doesn’t cover as many brokers as specialized services, but its real power is bundling data removal with identity protection, credit monitoring, antivirus, and a VPN — perfect for all-around digital security.

Is Aura Data Removal Service Worth It?

Aura makes protecting your digital life easier with automated data removal from major brokers, taking much of the work off your plate. But it doesn’t stop there — identity theft protection, credit monitoring, antivirus, a secure VPN, and family plans with parental controls all come bundled in one convenient package.

That said, we noticed that its data broker coverage doesn’t match dedicated services like Incogni, and it’s mostly focused on US-based sites. If you’re mainly after extensive data removal, a specialized service might be a better fit. The dashboard can also feel a little crowded at first, though once you get used to it, navigation is smooth.

Overall, we feel Aura strikes a solid balance between convenience and comprehensive protection. While Incogni and similar services excel at removing data from more brokers, Aura wins for anyone who wants a full suite of security tools wrapped into one package — something we find reassuring in today’s connected world.

Aura Data Removal Service FAQ

Does Aura's data broker removal work?

Yes! Aura actively removes personal information from over 130 data brokers, mainly focused on US-based sites like Whitepages. While it’s effective for most mainstream brokers, coverage isn’t exhaustive, and some sites may not comply due to regional privacy laws. Still, for a service bundled with identity protection, it handles most of the heavy lifting automatically.

How does Aura remove personal information from the internet?

Aura scans data broker databases and submits removal requests on your behalf, helping keep your information out of public view. The process is largely automated, which means you don’t have to chase each site individually. It also keeps tabs on previously removed info to prevent it from popping back up — think of it as an ongoing cleanup crew working quietly in the background.

What personal information is required to set up Aura?

To provide full protection, Aura needs details like your full name, current address, Social Security Number, and financial information. While sharing this data may feel sensitive, it’s essential for ensuring the service can accurately protect your identity, monitor your credit, and handle removal requests effectively.

What are the main security features of Aura?

Aura isn’t just about data removal. Its toolkit includes identity theft protection, credit monitoring, antivirus software, a secure VPN, and two-factor authentication, all designed to keep your personal information locked down. Regular updates and strong encryption mean your digital safety is continually reinforced.

What are the best alternatives to Aura?

If your focus is primarily on removing data from brokers, specialized services like Incogni, DeleteMe, or Optery may be worth a look. They often cover more sites, offer unlimited custom removal requests, or provide transparent verification of removals. Aura shines as an all-in-one suite, but these alternatives can be better if data removal is your main priority.